projects

PEOPLE FEEL BEFORE THEY BUY AND DO

Brand stories connect far more than simple facts

 

“Storytelling is the most powerful way to put ideas into the world.”

~ Robert McKee, professor

recent work

strategic copywriting PROJECTS I’VE WORKED ON – SOMETIMES DIRECTLY WITH THE BRAND OWNER, OR IN COLLABORATION WITH AN AGENCY OR STRATEGIST

I’m quietly proud of our work and stand by it. Whether it’s a collaborative effort or individual, we love thinking through and delivering on project briefs – from small and simple to large and challenging – and giving each one our best.

01

ENABLD - BRAND RELAUNCH

The brand was re-positioned for new growth as an end-to-end SaaS platform for Telcos to re-brand and market, as their own. A new narrative was created, as well as new tone-of-voice, brand book, pitch decks, sales brochure and website.

02

KENNARDS HIRE - CULTURE MAGAZINE

Since 2012, I’ve been the freelance Editor and Brand Writer for the Kennards Hire quarterly culture magazine, Kronicle, where they share their folklore and values-driven stories. The magazine cultivates and reinforces the company culture as well as sharing company, people and customer stories. It’s posted to every employee across their Australia/New Zealand branch network.

03

DATISAN - NARRATIVE & MESSAGING

The task was to create a new brand narrative that differentiated it from its sister company, Traffika, while retaining their shared heritage and data focus. New brand assets were created, including a website and capability document that positioned the brand for strong new growth.

04

TANDEM CORP - BRAND RELAUNCH

Tandem was originally branded as ISG Management. Along with its new name, a bold new brand narrative was created – one that better reflected the brand’s core values and purpose. A new tone-of-voice was established, along with collateral such as a brand book, website, executive profiles, and internal and external brand assets, to relaunch the brand for a new growth era.

more projects

AS well as strategic copywriting and messaging work, i tackle content writing from both meaningfully framed and story-based perspectives – even showing some love to the so called ‘boring’ stuff.

Brand Refresh

Brand Book & TOV Guide

Brand Refresh

Capability Statement

Corporate Strategy

Award Submissions

Info Architecture

Businesss Website

Blog Articles

brand awareness

Ghostwriting

Magazine Articles

Featured Writing CLIENTS

 not sure where to begin? start here

MEANINGFULLY FRAMED BRANDS ARE LED TO THE RIGHT PEOPLE

 

We hope that you’re being led here…

Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

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