PEOPLE FEEL BEFORE THEY BUY AND DO
Brand stories connect far more than simple facts
“Storytelling is the most powerful way to put ideas into the world.”
~ Robert McKee, professor
strategic copywriting PROJECTS I’VE WORKED ON – SOMETIMES DIRECTLY WITH THE BRAND OWNER, OR IN COLLABORATION WITH AN AGENCY OR STRATEGIST
I’m quietly proud of our work and stand by it. Whether it’s a collaborative effort or individual, we love thinking through and delivering on project briefs – from small and simple to large and challenging – and giving each one our best.
ENABLD - BRAND RELAUNCH
The brand was re-positioned for new growth as an end-to-end SaaS platform for Telcos to re-brand and market, as their own. A new narrative was created, as well as new tone-of-voice, brand book, pitch decks, sales brochure and website.
KENNARDS HIRE - CULTURE MAGAZINE
Since 2012, I’ve been the freelance Editor and Brand Writer for the Kennards Hire quarterly culture magazine, Kronicle, where they share their folklore and values-driven stories. The magazine cultivates and reinforces the company culture as well as sharing company, people and customer stories. It’s posted to every employee across their Australia/New Zealand branch network.
DATISAN - NARRATIVE & MESSAGING
The task was to create a new brand narrative that differentiated it from its sister company, Traffika, while retaining their shared heritage and data focus. New brand assets were created, including a website and capability document that positioned the brand for strong new growth.
TANDEM CORP - BRAND RELAUNCH
Tandem was originally branded as ISG Management. Along with its new name, a bold new brand narrative was created – one that better reflected the brand’s core values and purpose. A new tone-of-voice was established, along with collateral such as a brand book, website, executive profiles, and internal and external brand assets, to relaunch the brand for a new growth era.
AS well as strategic copywriting and messaging work, i tackle content writing from both meaningfully framed and story-based perspectives – even showing some love to the so called ‘boring’ stuff.
Brand Book & TOV Guide