THE SALES CATALYST
The brief outlined a change in brand direction to focus on a more conversational style of sales training, that would provide greater differentiation and a more scalable platform for growth.
To enable this change, the SALES CATALYST brand positioning, narrative, messaging, website and collateral required an update/evolution.
WORD SWORDS strategised and led the information architecture, copywriting and image selection for the entire website.
Strategy led by WORD SWORDS
Copywriting by WORD SWORDS
The SALES CATALYST
Jan 2012 – Ongoing
Training and Business Coaching
Brand Messaging, Brand Narrative, Core Brand Story, Tone of Voice, Pitch, Website, Sales Collateral, EDMs, Blog Posts, Ghostwritten Articles, Copywriting
“The SALES CATALYST training programs teach you how to grow your sales through persuasive conversations, not pushy selling.”
ALREADY KNOW WHAT YOU WANT?