METHOD
STORIES enrich our lives
Meaningfully framed brands unite an idea with an emotion
“Tell me a fact, and I will learn. Tell me a truth, and I will believe. But tell me a story, and it will live in my heart forever.”
~ Native American proverb
how IT workS
I work independently, for agencies, or collaborate with brand strategists
Most copywriters offer a wide range of services, like an agency. I don’t.
I focus on creating story-based strategy, narrative and key messages that achieve your desired outcome. That means I’m intent on using persuasion theory to create a brand-specific tone and language for you that builds meaning and uses story-based practices.
Brand narratives and storytelling must have a strategic outcome.
personal and PURPOSEFUL
my standards are high and for some, the process is deep.
IT GOES A LITTLE SOMETHING LIKE THIS
TALK
YOU GIVE ME AN IDEA WHAT YOU NEED.
I DO A SCOPE OF WORK, A COST ESTIMATE AND ADVISE MY AVAILABILITY
EXPLORE
YOU SIGN OFF ON OUR TERMS AND ESTIMATE.
I ASK LOTS OF QUESTIONS IN A PROJECT BRIEF, SO THAT I KNOW EVERYTHING
THINK
WORK STARTS.
THERE COULD BE WORKSHOPS, RESEARCH, MARKET REVIEWS OR JUST LOTS OF THINKING. BUT I’LL GIVE YOU A TIMELINE
CREATE
IF IT HASN’T ALREADY STARTED, THIS IS WHEN THE WRITING HAPPENS. I’LL DRAFT, REWORK AND EDIT UNTIL IT DELIVERS ON YOUR BRIEF
FINESSE
YOU GET YOUR COPY.
THERE’S TWO ROUNDS OF EDITS, SO YOU HAVE A CHANCE TO MAKE TWEAKS AND FINE TUNE THINGS
a teeny-tiny note
Depending on what’s already booked, sometimes I can’t help you absolutely immediately. But don’t let that stop you, because I’m always up for a challenge.
ALREADY KNOW WHAT YOU WANT?
