METHOD

STORIES enrich our lives

Meaningfully framed brands unite an idea with an emotion

“Tell me a fact, and I will learn. Tell me a truth, and I will believe. But tell me a story, and it will live in my heart forever.”

~ Native American proverb 

how IT workS

I work independently, for agencies, or collaborate with brand strategists

Most copywriters offer a wide range of services, like an agency. I don’t.
I focus on creating story-based strategy, narrative and key messages that achieve your desired outcome. That means I’m intent on using persuasion theory to create a brand-specific tone and language for you that builds meaning and uses story-based practices.

Brand narratives and storytelling must have a strategic outcome. 

personal and PURPOSEFUL 

my standards are high and for some, the process is deep.

IT GOES A LITTLE SOMETHING LIKE THIS

TALK

YOU GIVE ME AN IDEA WHAT YOU NEED.

I DO A SCOPE OF WORK, A COST ESTIMATE AND ADVISE MY AVAILABILITY

EXPLORE

YOU SIGN OFF ON OUR TERMS AND ESTIMATE.

I ASK LOTS OF QUESTIONS IN A PROJECT BRIEF, SO THAT I KNOW EVERYTHING

THINK

WORK STARTS.

THERE COULD BE WORKSHOPS, RESEARCH, MARKET REVIEWS OR JUST LOTS OF THINKING. BUT I’LL GIVE YOU A TIMELINE 

CREATE

 IF IT HASN’T ALREADY STARTED, THIS IS WHEN THE WRITING HAPPENS. I’LL DRAFT, REWORK AND EDIT UNTIL IT DELIVERS ON YOUR BRIEF

FINESSE

YOU GET YOUR COPY.

THERE’S TWO ROUNDS OF EDITS, SO YOU HAVE A CHANCE TO MAKE TWEAKS AND FINE TUNE THINGS

 

a teeny-tiny note

Depending on what’s already booked, sometimes I can’t help you absolutely immediately. But don’t let that stop you, because I’m always up for a challenge.

ALREADY KNOW WHAT YOU WANT?

GET A QUOTE ON YOUR PROJECT

Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

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