BRAND RELAUNCH
TANDEM CORP
Tandem was originally branded as ISG Management. Along with its new name, a bold new brand narrative was created – one that better reflected the brand’s core values and purpose. A new tone-of-voice was established, along with collateral such as a brand book, website, executive profiles, and internal and external brand assets, to relaunch the brand for a new growth era.
Strategy led by CHOSEN* Agency
Copywriting by WORD SWORDS
Creative by SML Design Agency
CATEGORY
Workforce Aggregator
SERVICES
Brand Messaging, Narrative, Core Brand Story, Tone of Voice, Pitch, Website, Brand Book, Capability Statement, About Copy, Copywriting, Employee On-boarding and Subcontractor Handbook, Tandem Board and Executive Team Interviews and Bios x 25
“Tandem is an ingenious, fast-moving workforce design and delivery company that transforms the usual service outcomes of large businesses, into brilliant experiences.
Our innovative service delivery model challenges the norm, by delivering exceptional service outcomes simply and at least cost.”
tandem website & Collateral
Tandem brand book
Tandem heritage story
ALREADY KNOW WHAT YOU WANT?
