BRAND RELAUNCH

TANDEM CORP

Tandem was originally branded as ISG Management. Along with its new name, a bold new brand narrative was created – one that better reflected the brand’s core values and purpose. A new tone-of-voice was established, along with collateral such as a brand book, website, executive profiles, and internal and external brand assets, to relaunch the brand for a new growth era.

Strategy led by CHOSEN* Agency
Copywriting by WORD SWORDS

Creative by SML Design Agency

CLIENT

ISG Mgmt/Tandem Corp

Dec 2016 – Mar 2018

Website

STRATEGIC COLLABORATORS

CHOSEN* Agency

SML Design Agency

 

CATEGORY

Workforce Aggregator

SERVICES

Brand Messaging, Narrative, Core Brand Story, Tone of Voice, Pitch, Website, Brand Book, Capability Statement, About Copy, Copywriting, Employee On-boarding and Subcontractor Handbook, Tandem Board and Executive Team Interviews and Bios x 25

 

“Tandem is an ingenious, fast-moving workforce design and delivery company that transforms the usual service outcomes of large businesses, into brilliant experiences.

Our innovative service delivery model challenges the norm, by delivering exceptional service outcomes simply and at least cost.”

tandem website & Collateral

Tandem brand book

Tandem heritage story 

ALREADY KNOW WHAT YOU WANT?

GET A QUOTE ON YOUR PROJECT

Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

Pin It on Pinterest

Share This