The brief outlined a change in company structure to enable a more scalable platform for growth. The Traffika Data Analytics practice was to be separated from its sister company, Datisan, into a new brand that specialised in data-driven marketing services.
Both Traffika and Datisan share the same core values and pillars as their parent company, Maverick Data Group, but are differentiated based on their offerings, target audience and capabilities.
To enable this, Traffika’s brand narrative, messaging and collateral required an update/evolution.
Strategy led by WORD SWORDS
Copywriting by WORD SWORDS
Traffika/Maverick Data Group
Jan 2018 – Apr 2018
Data-driven Marketing Services
Brand Messaging Framework, Brand Narrative, Core Brand Story, Tone of Voice (update), Pitch, Website, Sales Collateral/Capability Statement, Team Interviews and Profiles, Copywriting
“Traffika are leaders in data-driven marketing
We make sense of your marketing data, by giving it meaning”
ALREADY KNOW WHAT YOU WANT?