SERVICES

LET EMOTIONS FRAME YOUR BRAND

 

Spark a heartfelt connection with your right people

 

“You don’t influence people through intellect, you do it through emotion.”

~ Aristotle

hi there

my purpose HERE, is to Make things mean something, in our disconnected world

THE HOW  

THE IDEA BEHIND MY SERVICE, IS FOR ME TO DO YOUR WRITING, BEHIND THE SCENES 

What sets me apart, is my strategic approach to copywriting. 

From brand definition and expression, to everyday copywriting, your brand must be framed. As a strategic copywriter, my work is part creative, part strategic and my services are based around three key areas: Strategy, Messaging and Storywork.

Having spent years in corporate marketing and communications, I understand brands. That means each word is carefully considered and rooted in both strategic thinking and the emotion your brand evokes.

Just try me.

 

THE WHAT 

HERE’S A FEEL FOR THE TYPE OF CHALLENGES I TAKE ON FOR BRANDS 

As well as general copywriting services, I take on challenges like creating strategic messaging frameworks and plans, defining brand architectures and tone of voice, as well as creating story-based content centred on your brand narrative.

Using strategy and emotional appeals, I help solve brand issues, clarify brand messaging and build defensible emotional territories for your brand, through your language and tone. My writing has built a quiet reputation for being smart, strategic and story-based as well as genuine, heartfelt and values-anchored.

Just like me.

 

what I do

I’m a plug-in strategic copywriter for brand owners, agencies AND STRATEGISTS

Whether you’re a brand or business owner, part of a marketing team, an agency or design studio, I’ll work within your existing work process and set-up. 

More often remotely or occasionally onsite, I’ll use my branding experience to dig into your brand personality and market differentiation. And then get on with it.

I’m responsive, thoughtful and detail oriented. Proactive, intuitive and commercially minded. And I believe stories should be strategic, be built on the foundations of your brand and carry the emotive hallmarks of all great stories.

 

 

BRAND STORy, asset and content WRITING

branded content and story writer 

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WRITING BRAND ASSETS (INTERNAL AND EXTERNAL)

Create essential internal (culture-based) and external (story-based) brand assets, based on your messaging, core story, brand voice.

 

IDEAL FOR EXISTING BRANDS, NEW BRANDS, START-UPS, RE-BRANDS AND BRAND REFRESHES
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WRITING STORY-BASED BRAND CONTENT

Create a universe of story-based branded content, that’s connected to your messaging framework, core story and brand voice.

 

IDEAL FOR EXISTING BRANDS, NEW BRANDS, START-UPS, RE-BRANDS AND BRAND REFRESHES
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WRITING CORE BRAND STORIES AND NARRATIVES

Create your brand’s underlying narrative and/or core brand story, based on your brand fundamentals and heritage.

 

IDEAL FOR EXISTING BRANDS, NEW BRANDS, START-UPS, RE-BRANDS AND BRAND REFRESHES

BRAND STRATEGY, MESSAGING AND ARCHETYPES

strategic copywriter  

STRATEGISING AND WRITING BRAND BASICS, KEY MESSAGES, CORE STORIES AND TOV

This service package clarifies your brand basics, key messaging platform, core story and unique brand voice.

 

IDEAL FOR THOSE WITH BIG GROWTH PLANS

STRATEGISING AND WRITING BRAND NARRATIVES AND BRAND STORIES

This service package shapes and creates a universe of brand stories, based on your brand basics and core story.

 

IDEAL FOR THOSE WITH MODEST GROWTH PLANS

CREATING EMOTION-BASED BRAND ARCHETYPES, CUSTOMER PERSONAS AND JOURNEY MAPS

This service package defines your brand archetype and personas, based on the emotional aspects of their character and journey map.

 

IDEAL FOR EVERYONE WHO PLANS TO DO WORK THAT MATTERS

great content is human and insightful

build emotional connections through powerful digital narratives 

When brands create brilliant digital narratives, they go beyond just being present on digital spaces.

They create stories – about their customers, their products, their people and sometimes about issues that align with their values. They create a web of stories that create a connecting thread across all touch points.

Featured Writing CLIENTS

 not sure where to begin? start here

MEANINGFULLY FRAMED BRANDS ARE LED TO THE RIGHT PEOPLE

 

We hope that you’re being led here…

Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

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