SERVICES
LET EMOTIONS FRAME YOUR BRAND
Spark a heartfelt connection with your right people
“You don’t influence people through intellect, you do it through emotion.”
~ Aristotle
hi there
my purpose HERE, is to Make things mean something, in our disconnected world
THE HOW
THE IDEA BEHIND MY SERVICE, IS FOR ME TO DO YOUR WRITING, BEHIND THE SCENES
What sets me apart, is my strategic approach to copywriting.
From brand definition and expression, to everyday copywriting, your brand must be framed. As a strategic copywriter, my work is part creative, part strategic and my services are based around three key areas: Strategy, Messaging and Storywork.
Having spent years in corporate marketing and communications, I understand brands. That means each word is carefully considered and rooted in both strategic thinking and the emotion your brand evokes.
Just try me.
THE WHAT
HERE’S A FEEL FOR THE TYPE OF CHALLENGES I TAKE ON FOR BRANDS
As well as general copywriting services, I take on challenges like creating strategic messaging frameworks and plans, defining brand architectures and tone of voice, as well as creating story-based content centred on your brand narrative.
Using strategy and emotional appeals, I help solve brand issues, clarify brand messaging and build defensible emotional territories for your brand, through your language and tone. My writing has built a quiet reputation for being smart, strategic and story-based as well as genuine, heartfelt and values-anchored.
Just like me.
what I do
I’m a plug-in strategic copywriter for brand owners, agencies AND STRATEGISTS
Whether you’re a brand or business owner, part of a marketing team, an agency or design studio, I’ll work within your existing work process and set-up.
More often remotely or occasionally onsite, I’ll use my branding experience to dig into your brand personality and market differentiation. And then get on with it.
I’m responsive, thoughtful and detail oriented. Proactive, intuitive and commercially minded. And I believe stories should be strategic, be built on the foundations of your brand and carry the emotive hallmarks of all great stories.
BRAND STORy, asset and content WRITING
branded content and story writer
WRITING BRAND ASSETS (INTERNAL AND EXTERNAL)
Create essential internal (culture-based) and external (story-based) brand assets, based on your messaging, core story, brand voice.
IDEAL FOR EXISTING BRANDS, NEW BRANDS, START-UPS, RE-BRANDS AND BRAND REFRESHES
WRITING STORY-BASED BRAND CONTENT
Create a universe of story-based branded content, that’s connected to your messaging framework, core story and brand voice.
IDEAL FOR EXISTING BRANDS, NEW BRANDS, START-UPS, RE-BRANDS AND BRAND REFRESHES
WRITING CORE BRAND STORIES AND NARRATIVES
Create your brand’s underlying narrative and/or core brand story, based on your brand fundamentals and heritage.
IDEAL FOR EXISTING BRANDS, NEW BRANDS, START-UPS, RE-BRANDS AND BRAND REFRESHES
BRAND STRATEGY, MESSAGING AND ARCHETYPES
strategic copywriter
STRATEGISING AND WRITING BRAND BASICS, KEY MESSAGES, CORE STORIES AND TOV
This service package clarifies your brand basics, key messaging platform, core story and unique brand voice.
IDEAL FOR THOSE WITH BIG GROWTH PLANS
STRATEGISING AND WRITING BRAND NARRATIVES AND BRAND STORIES
This service package shapes and creates a universe of brand stories, based on your brand basics and core story.
IDEAL FOR THOSE WITH MODEST GROWTH PLANS
CREATING EMOTION-BASED BRAND ARCHETYPES, CUSTOMER PERSONAS AND JOURNEY MAPS
This service package defines your brand archetype and personas, based on the emotional aspects of their character and journey map.
IDEAL FOR EVERYONE WHO PLANS TO DO WORK THAT MATTERS
great content is human and insightful
build emotional connections through powerful digital narratives
When brands create brilliant digital narratives, they go beyond just being present on digital spaces.
They create stories – about their customers, their products, their people and sometimes about issues that align with their values. They create a web of stories that create a connecting thread across all touch points.
Featured Writing CLIENTS
