Services
Copy, content and messaging with persuasion and brand personality built in
Copywriting
PERSUASIVE & CONVERSION COPY – SHORT + LONG
Websites + pages, case studies, newsletters, educational email courses, sales pages, landing pages, grant + award submissions, tenders.
Content Writing
WRITING SHORT + LONG FORM ASSETS
Articles, blog posts, e-books, white papers, research reports.
Paginate/plan write and edit external (marketing + brand-based) and internal (EVP + culture-based) assets, based on your content marketing strategy, messaging and brand voice.
Content Strategy & Coaching Jam Sessions
BUILD A STRATEGY + GET COACHING ON YOUR CONTENT
Strategy planning sessions, content coaching calls. Part sounding board, conscience, and critic (in a nice way).
Evolve your content skills and writing, to keep you on track with your content and marketing plans.
Support or create an overarching content strategy to achieve your brand and sales goals. Create editorial calendars, and production processes to streamline and scale your output.
Messaging & Tone of Voice
KEY MESSAGES, POINT OF VIEW/PERSPECTIVE & TONE OF VOICE
Find your brand’s signature Golden Thread (Personality, Point of View/Perspective, Voice + Tone, Volume, Structure, Style) and create a messaging framework to follow and maintain consistency.
1:1 coaching to teach you how to stitch your Golden Thread throughout your content, copy and conversations and ways to keep your messaging.
Fractional Content & Comms
HANDS-ON HELP OR STRATEGY ON AN ONGOING BASIS
Ongoing fractional support, 1:1 coaching (writing and/or content), consultations, advice and implementation. This extends from creation through to overseeing a strategy, building tactical plans, and creating processes.
Consulting/contracting on creating thought leadership programs, writing and implementation.
What makes me different from other content and copywriters?
I’m the marketer who could always write sharp copy, as well as think (and do) strategy.
That’s why I’m different from other copywriters – I take a ‘thinking’ approach to word choice, writing structure and achieving brand goals. No ‘fluffy filler’ from me – every word works hard to mirror your brand voice, personality and key messages.
Your copy and content, must be framed correctly to be effective. And to build your brand. So, my work is part creative, part strategic and covers three key areas: Copy, Messaging and Content.
Having spent years in corporate marketing, communications and content strategy, I understand brands. That means each word is carefully considered and rooted in strategic moves, the value you deliver and emotions your brand evokes.
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CLIENT MANIFESTO
Find out how we can get the best out of each other.
FAQs
Can you write content for me?
Yes. Let’s have a chat.
Hit me up via one of the ’30minute chat’ buttons, on LinkedIn or email me at di.mace (at) wordswords.com.au
I also offer 1:1 coaching, consultations, advice and implementation, and ongoing fractional support/contracts.
How much does it cost?
I believe that pricing should be upfront, so there’s no nasty surprises later. Estimations and quotes for fee-for-service projects are inclusive of research, writing, editing and interviews (where applicable/noted). Prices are quoted in AU$ + 10% GST (where applicable).
The below copywriting and content prices are indicative – to be finalised once a brief is provided and scope of works agreed.
COPYWRITING – Fee-for-Service Projects
Websites:
Simple, one-service site, 4-5 pages (GDrive), content planning/conception workshops (Zoom), 1x client interview (Zoom)
AU$4500 +GST
Larger, 3-service site, 8-9 pages (GDrive), content planning/conception workshops (Zoom), 2-3 x client (Zoom) interviews
AU$9750 +GST
Sales/Landing pages:
One offer or product/service, content planning/conception workshop (Zoom), 1x client (Zoom) interview
AU$2500 +GST
CONTENT WRITING – Fee-for-Service Projects
Prices based on brief/scope of works. Articles and blog posts also available in mthly packages – POA.
MESSAGING – 3-Mthly Package
Over 90 days: 4x brand/messaging workshops (Zoom), 5x competitors messaging review (GDrive), DFY Golden Thread framework (GDrive), content plan (GDrive or Notion), email support, 8x weekly DWY content-jam coaching (Zoom) sessions
3x mthly payments of AU2500 +GST = AU$7500 +GST
CONTENT STRATEGY – 2-Mthly Package
Over 60 days: 2x strategy workshops (Zoom), 5x competitor content reviews (GDrive), DFY content strategy plan (GDrive), 3x reviews of brand-client interview transcripts/recordings (GDrive), 1x content strategy training session (Zoom), content production process setup (Notion or Trello)
2x mthly payments of AU$2500 +GST = AU$5000 +GST
CONTENT-JAM SESSIONS – 3-mthly Package
Over 90days: Briefing session to orientate goals and milestones (Zoom), 6x fortnightly content-jam sessions (Zoom), email support, live (Zoom/GDrive) editing of pre-prepared/supplied content
3x mthly payments of AU$1000 +GST = AU$3000 +GST
FRACTIONAL CONTENT/COMMS – Retainer Contract
Mthly fees based on brief/scope of works, length and consistency of engagement. POA.
How is the work done?
All work is done via Zoom, Google Drive, Email, Notion or Trello.
Additional asynchronous support is priced based on scope.
Briefing sessions: 40-60 minutes
Workshops: 60 minutes.
Content-Jam Sessions: 60 minutes
Client interviews: 40-60 minutes
How many rounds of edits do I get?
A first copy draft is provided, and there are 2 rounds of consolidated edits/revisions included in the quoted price (1x reasonable, 1x small word/spelling changes).
Edits will not be accepted by phone instructions.
All revisions must be assigned back to me within 14days of receipt of first and second copy drafts.
Reasonable revisions are more than acceptable, however a re-quote is required if they are broader in scope and based on a fundamental change in the assignment or scope of the job
How long does it take?
Deadlines must be advised by the client and agreed by me, prior to commencement.
A copy draft is provided approximately 2-3 weeks after work commences. Work is not started until a written brief is provided/agreed, the engagement fee paid, and all other materials (as specified in quote) are supplied.
If delivery is required within the normal 2-3 week terms, the project will be re-quoted at an on-demand delivery rate. This is charged on an uplifted basis.
What are your terms of service?
Terms of Service in full are supplied at the time of quotation. Engagement is considered acceptance of all terms listed
Fee-for-Service Projects
When the total quoted fee is AUS$3000 + GST or under, it requires full payment before work is commenced.
If the fees due are over AU$3000, invoices/payments are done in two instalments: Invoice #1 – engagement fee of 50% 1.Invoice #2 – completion fee of 50%
All invoices are payable within 7 days from invoice date.
Mthly Packages + Retainer Contracts
These are invoiced each month (or 4-wkly), in advance, during the package/contracted period. The invoices cover time to be worked during the coming month.
Unused days/hours, within each month, are forfeited by the client and do not roll-over, unless otherwise agreed.
I will advise you, in advance, if extra days/hours (above the agreed total) are needed within the month, to complete the requested projects/deadlines.
Your Copy & Content Carries Your Voice
Usually, the best word bites and copy springs from a strong sense of personality – where people put more of themselves into their work, because they don’t want to be seen as ‘like everyone else’.
Be that person.
Let’s Chat
Make your messaging clear, consistent and connecting with people
Have a strategy and action plan, and know where your content is going
Use a Golden Thread framework and stitch it through your content