Abc
BULL ART & WORD SWORDS
Brand Awareness Campaign
Background
The brief was to build awareness of a collaborative offering of strategic branding and copywriting, among Not-for-profit (NFP) brands.The key vehicle used was a series of three guest articles/posts published on Community Services Industry Alliance (CSIA) website:
The articles have since been re-posted on both the WORD SWORDS blog and Medium storyboard.
WORD SWORDS conceived and wrote the article series, with Bull Art providing support strategy and design input.
Concept led by Di Mace/WORD SWORDS
Content Writing by Di Mace/WORD SWORDS
CLIENT
Guest posts on CSIA website
Jan 2012 – Ongoing
STRATEGIC COLLABORATOR
CATEGORY
Not-for-profit
SERVICES DELIVERED
Editorial Planning, Article Writing, Copywriting
"The guest post series was centred on the premise that NFP’s are similar to many superheroes, in particular Batman, in that they are birthed from the desire to fix a problem and that at their core, they are passionately fighting for what they believe."
Ready to work on your big belief?
Batman Branding for Remarkable NFPs
Abc
CLIENT MANIFESTO
Find out how we can get the best out of each other.