WORD SWORDS & bull ART
The brief was to build awareness of a collaborative offering of strategic branding and copywriting, among Not-for-profit (NFP) brands.The key vehicle used was a series of three guest articles/posts published on Community Services Industry Alliance (CSIA) website:
WORD SWORDS conceived and wrote the article series, with Bull Art providing support strategy and design input.
Concept led by WORD SWORDS
Copywriting by WORD SWORDS
Guest posts on CSIA website
Jan 2012 – Ongoing
Editorial Planning, Article Writing, Copywriting
“The guest post series was centred on the premise that NFP’s are similar to many superheroes, in particular Batman, in that they are birthed from the desire to fix a problem and that at their core, they are passionately fighting for what they believe.”
ALREADY KNOW WHAT YOU WANT?