STORIES DRAW YOU IN
They’re the framework and lens used to comprehend everything Every day
“Your story is your strategy”
~ Ben Horowitz, Partner & Co-founder, Andreessen Horowitz
WE BELIEVE IN THE POWER OF STORY
A good story connects people. It can foster the imagination and inspire action.
It can engage team members, reinforce core values and promote best practices at work.
Ultimately, stories can win hearts by creating the most powerful force known to humankind: an emotional bond.
FOR THAT REASON, OUR PHILOSOPHY IS SIMPLE:
MAKE IT MEAN SOMETHING.
THE BACK STORY
WORD SWORDS was established in 2008 by Sydney-based corporate marketer turned copywriter, Di Mace.
After almost two decades in B2B and B2C corporate marketing and communications, Di had become disillusioned with marketing.
She’d successfully built brands that bonded with their ‘right’ people, learned how to persuade in an authentic way and written brand stories that created defensible emotional territories. But she saw that more could be done.
So, she left marketing and set up a specialist brand writing business that focused on copywriting for meaningfully framed brands.
THE NOW STORY
In the years since, WORD SWORDS has gained a quiet reputation for smart brand messaging, strategic copywriting and story-based work that’s genuine, heartfelt and values-anchored.
WORD SWORDS is now a collective of talented collaborators who share a passion for sharp strategies and story-based practices.
We work across all categories and channels, from tech to furniture marketplaces. We love deep diving into new areas, are up for any market challenge and appreciate like-minded clients who care about the legacy their brand is leaving. Most of all, we care about gaining share of heart, not just wallet.
THINKER | WRITER | MAKER
Founder & Lead Writer
Being a redhead, I apparently belong to a group that’s overrepresented in the areas of logic, science, philosophy, math – red greats like Socrates, Van Gogh and King Arthur (so the legend goes). And there’s also the famous red scribes and masters of rhetoric – JK Rowling and Churchill – who cast long shadows.
So, does my redness bode well for us to work together? Curious quick and quirky, I write for brands that value bespoke content, cherish open minds over empty ones and who want to reveal the emotional and personal value of their brand to customers, instead of simple facts and features.
I’m hoping that perhaps, at the very least, I have piqued your interest.
AREAS WRITTEN FOR
CONSTRUCTION AND SERVICES
TRAINING AND EDUCATION
NOT FOR PROFIT
HEALTH & BEAUTY
CLIENTS & SKILLS
We collaborate with brand strategists and agencies, as well as being hired by multinationals, start-ups and SMBs to consult and create strategic brand messaging, TOV and brand stories rooted in their history, current reality and future purpose.
Brands that embed meaning and deep-seated values into their plans and who embrace the story of what made them, hire us to handcraft ever-evolving brand stories centred on their culture, customers and core values.
- STRATEGIC COPYWRITING
- BRAND STORY WRITING
- CONTENT WRITING AND STRATEGY
ALREADY KNOW WHAT YOU WANT?