Hi
I’m Di, a Content Strategist-Writer in Sydney, Australia

Thinker | Writer | Maker
Mine has been an eclectic career of reinventions – with a consistent thread throughout of thought, messaging and making.
The Fun Story
Fun fact: I knit wildly colourful socks for anyone with feet.
And, being a redhead, I apparently belong to a group that’s overrepresented in the areas of logic, science, philosophy, math – that’d be the ‘red greats’ like Socrates, Van Gogh and King Arthur (or so the legend goes). And there’s also the famous red scribes and masters of rhetoric – JK Rowling and Winston Churchill – who cast their own long shadows.
So, does my redness bode well for us to work together?
Curious quick and quirky, I build verbal identities and write for brands that value quality content. I also cherish open minds over empty ones and those of us who want to reveal the emotional and personal value of a brand to people, instead of simple facts and features.


The Boring Back Story
WORD SWORDS was born back in 2008 when I became a corporate-marketer-turned-copywriter. Having spent almost two decades in B2B and B2C corporate marketing and comms, I was disillusioned. I’d successfully built brands that bonded with their ‘right’ people, learned how to persuade in an authentic way and written big brand stories that created defensible emotional territories. But I knew more could be done. So, I set up a strategy-writing studio that focuses on building verbal identities for distinctive and meaningfully framed brands.
The Nearer-ish Story
In the years since, WORD SWORDS has gained a quiet reputation for smart brand messaging, strategic copywriting and content, plus story-based work that’s genuine, heartfelt and values-anchored. I work across categories and channels (both B2B and B2C) – focusing my words on client problems and the value given, not just product features. I love deep diving into new areas, am up for any market challenge thrown at me and appreciate like-minded clients who care about the legacy their brand is leaving. Most of all, I care about gaining share of heart, not just head.
PS: During the COVID years I quietly slipped back in-house and for 3 years worked as Director of Content & Comms for a growth-stage B2B SaaS startup (Open Source + Premium). There, I built their messaging, reinvented and expanded their entire content strategy and scaled content outputs by 200+%. It was fun, and I loved the content team I’d built, but being ‘out in the wild’ was calling.
I answered its call.

My Philosophy
Great writing is great thinking
And great thinkers are needed at the heart of every brand and business. So champion your words.
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Your words are verbal identity
So care as much about the words you use and the way they appear, as the visuals.
Your voice is your brand
Think of your words as a creative resource or storehouse, not as dummy text to fill space.

Your Content is Your Voice
Usually, the best set of words spring from a strong sense of individual personality – from the people putting more of themselves into their work and not wanting to be seen as ‘like everyone else’.
Be that person.

Have a distinctive voice and writing style

Be the obvious choice in your field

Grow clients and reputation
Let’s Chat

Get your verbal identity clear, consistent and connecting with people

Have a strategy, plan of action and know where your content is going

Follow the framework of messages and stitch them through content
