Hi
I’m Di, a content marketer and long-form writer in Sydney, Australia
Thinker | Writer | Maker
I’ve always been more curious than conventional, and I knit wildly colourful socks.
I ask sharp questions. And I believe your content deserves as much thought as your offer – and as much respect as your visual identity.
Because when your words reflect what your believe, you don’t need to shout. You just need to say the right thing, in the right way – everywhere.
The reinvention thread
Mine’s been a career of pivots (or reinventions) – from strategic corporate marketing to content writer/leader to founder. But the thread through it all has been words. Not just as style, but as structure.
I spent two decades building brands from the inside – as a strategist, writer, and marketing director. Then in 2008, I opened WORD SWORDS: a messaging and writing studio for brands that want to be remembered.
Since then, I’ve helped start-up brands, creatives, founders, experts and global brand teams bring cohesion to their messaging, copy, strategy and content – quietly, structurally, and without templates.
Proof in practice
During COVID, I stepped back in-house again – this time as Director of Content & Comms for a growth-stage global SaaS company. I built their messaging, scaled content delivery by 200%, and led a team that truly punched above its weight.
Then I returned to WORD SWORDS to the work I love – helping others clarify what they offer and mean, and show them ways to carry that message consistently across everything they say and do.
This work isn’t just something I teach. It’s not just theory. It’s how my own business runs.
As a Founder, I couldn’t be happier with her work. She gets it. She responds quickly to emails. And she delivers on time and within budget. Pricey? Not to me. Worth it? Totally.
Di helped me work through the founder’s dilemma of explaining the value-add of a new category of services and products. Her guidance simplified our messaging and improved its clarity and consistency for a wide range of stakeholders. If you partner with her, expect to be challenged and see excellent results.
…this has to be the first time I have ever read anything from an agency or copywriter that made so much sense! Well done! I love it.
What I believe
01
Great writing reflects great thinking
04
Your voice is your brand-self
02
Messaging isn’t magic – it’s structure
05
Words deserve the same respect as design
03
You don’t need to sound louder – just more like yourself
06
Clarity is a service to you, and your audience
What I’m like to work with
I’m strategic, not surface-level. Quiet, fast and allergic to word-fluff.
I ask the uncomfortable questions – the ones that get us to what your messaging actually needs to say.
I don’t inflate. I don’t oversell. I listen for what’s underneath – your through line or golden thread – and help you name it, and carry it with you.
My job isn’t to create clever lines. It’s to make sure every word is doing its job – and every message connects back to what your believe.
Not for everyone (and that’s the point)
This work isn’t for brands or people chasing trends, vanity metrics, volume or reach at any cost.
It’s for those who want to be known for something that sticks – not just something that spreads.
It’s for those building something real – and ready to be known for it.
The short version
I’m Di Mace – content marketer, long-form writer, copywriter and quiet operator behind brands that want to resonate, not shout.
(No pressure. Just to see whether we’re a fit.)
Messages created for…
Ready when you are
Let’s chat. No pitch.
Just clarity, whether we start or plan your next steps.
