
Abc
Datisan
Brand Refresh and New Messaging
Background
The task was to create a new brand narrative for Datisan (now XPON), that differentiated it from its sister company, Traffika, while retaining their shared heritage and data focus. New brand assets were created, including a website and capability document that positioned the brand for strong new growth.
Strategy led by Di Mace/WORD SWORDS
Messaging byDi Mace/WORD SWORDS
Copywriting by Di Mace/WORD SWORDS

STRATEGIC COLLABORATOR
CATEGORY
Data-Driven Analytics & Marketing Agency
SERVICES DELIVERED
Brand Messaging, Narrative, Core Brand Story, Tone of Voice, Pitch, Website, Sales Collateral, Pitch Decks, Copywriting
"Datisan are marketing transformers, architects and builders who reshape your data to uncover hidden possibilities and create new marketing opportunities for growth."


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Abc
CLIENT MANIFESTO
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