Long-form B2B content – the kind people read to the end
I write insight-driven articles and guides for B2B and SaaS.
You know, the unordinary type…
Written with clarity, depth and authority.
Not more noise.
Not content churn.
Not SEO fluff.
Written to be read, shared and trusted.
(No pressure. Just to see whether we’re a fit.)
For teams who care about content with substance
If you want content that’s thoughtful, grounded and gets read – not skimmed – you’re in the right place.
I write for B2B brands and SaaS companies in martech, sales and growth tech.
Ideally, they’re building thought leadership or aiming to capture and convert leads through long-tail content plays.
They value:
• Clear, human writing over generic jargon
• Insight over “content for content’s sake”
• Narratives that help buyers understand, not just scroll
• A voice that feels consistent across everything published
If this is you, you’ll feel right at home here.
What I write
Articles, blogs, eBooks, white papers, and deep-dive guides that add to (or can become) the foundation for everything else:
• Marketing materials
• Sales conversations
• Lead magnets
• LinkedIn posts
• Speaking engagements
Articles: from AU$1500 +GST
Guides + eBooks: from AU$3000 +GST
(GST applicable to AU residents)
Articles are best for:
• Founders and teams building authority
• POV-led thought leadership
• Strategic pieces that support sales and brand trust
Guides + eBooks are best for:
• Category education
• Complex product or market narratives
• Content that anchors campaigns or sale motion
(No pressure. Just to see whether we’re a fit.)
An unordinary approach with extraordinary results
“I don’t know if there’s too many other last mile management software’s out there that are creating courier content with this kind of theoretical depth and insight.
The psychological, marketing and emotional nuances you added, bring a completely fresh perspective to otherwise dense, boring subject matter. This could land us in the sweet spot between practical advice for impatient, time-poor courier employees, and bringing a sense of authority, care and thought leadership to our CFT/SaaS brand content.”
How I approach long-form
I write the way people read: meaningfully, and with intent.
The content usually comes from digging around, having conversations and spotting hidden patterns and “aha” moments that lay within what you already know and have.
Every piece is built from:
• Unearthing the real situation or problem your audience has
• Pulling through details and examples they recognise
• Connecting dots they haven’t joined themselves
• Delivering unordinary insights without jargon or theatrics
The result is content that people stay with – to the end – and that stays with them.
You can see samples of how this looks in practice:
(Articles, guides, and long-form thought leadership)
The right content changed everything
Di has a knack for helping brands. Our personality and brand TOV needed to be true to who we are as people and how we present ourselves, and Di absolutely nailed it.
She’s a rare gem, who’s able to think strategically about a brand and its business requirements and deliver what you need at an exceptionally high standard – on brief, on time, every time.
Di is a powerful writer who helped Kennards Hire articulate its brand story and brand culture in a single tone-of-voice.
She also helped us bring to life our values with powerful storytelling.
The effect has been tremendous across the organisation, with our people now connected with our brand and our values.
A quick note on fit
This is a good fit if:
• You sell something complex, nuanced, or hard to explain quickly
• You want content that builds authority over time
• You’re tired of content that feels the same as everyone else’s
This isn’t a good fit if:
• You want volume over depth
• You need daily posts or trend-chasing takes
• You’re looking for standard, templated SaaS or SEO writing
(No pressure. Just to see whether we’re a fit.)
Why work with me
Hi! I’m Di
I’m a content marketer and long-form writer who works best in the messy middle.
Based in Sydney, Australia, I work collaboratively – virtual and async – across four global time zones.
I’ve spent years writing for B2B brands and SaaS technical teams:
• Deepening their content
• Articulating what matters most
• Turning complexity into content people want to read
I work fast, think clearly, and cut unnecessary words.
My skills span:
• 20+ years in marketing, copywriting, content and comms
• Messaging, positioning and content strategy across growth stages
• Work with global, technical engineering-led teams
You’ll get long-form content that’s:
• Grounded in observation
• Supported by credible research
• Written in a calm, authoritative tone that buyers trust
• Builds thought leadership that’s not “more of the same”
• Surfaces what you didn’t know you knew or already had
• Adds a distinctive POV in your market
Clients have described me as “a rare gem.”
It’s also been said “… expect to be challenged and see results.”
Need something else or your messaging fixed first?
Sometimes, content isn’t your problem – your message is.
Or you need other types of content.
If you need something else:
Find out more about other content writing, content marketing, strategy and copywriting.
If your homepage or positioning feels unclear:
Try the Homepage Hero Sprint.
It’s a fast, focused homepage messaging reset and rebuild.
From AU$2000 + GST
(GST applicable to AU residents)
Includes:
• Homepage hero rewrite
• Problem -> solution narrative
• Micro-copy library
• Positioning and POV mini-canvas
• Team-ready message
(No pressure. Just to see whether we’re a fit.)
Written for…
Unordinary B2B content for teams tired of shallow takes
Let’s chat.
If this sounds like what you’re looking for, let’s talk. No pitch, just a conversation to see if there’s a fit.
