Meaningful brand stories and content moves
heads, hearts and hands.
It creates heartfelt connections that matter and tells the story of your brand, through your culture, customers and core values.
Who am I?
I'm a story-making brand copywriter, marketer and purpose-digger
Impassioned businesses work with me to hand-forge their own distinctive brand language, strategic messages, brand narratives and business stories ... ones that meaningfully show their deeper purpose and the legacy their brand is leaving.
My writing is not fluffy or long. However, it is very customised.
It builds layers of meaning and connection over time and shines its brightest for purpose-driven businesses that want to mean something to their brand's 'right' people.
Di is a powerful writer who helped KENNARDS articulate its brand story and brand culture in a single tone-of-voice. She helped us bring to life our values with powerful story telling. The effect has been tremendous across the organisation, with our people now being connected with our brand, and our values.
A highly professional writer she has been great to work with and has made the marketing teams' job simple in creating great content for us to use across our marketing channels.
~ Manelle Merhi, Head of Marketing, Kennards Hire
Past projects: Managing editor & journalist for quarterly internal culture magazine, award-winning submissions/proposal writer, blog post writer, copy editor, proofreader
What's my secret?
To move people, I use storytelling practices
My purpose is to help you and your brand own your 'why' and share that deeper purpose and values with your 'right' people – be they inside or outside your business.
I'll help you unpack your brand story, voice and purpose, then write persuasive narratives specifically for your brand. How? That's where I fuse the science of marketing with the engagement of stories to make your idea, brand or company memorable to the people that matter most to you. Your brand and purpose will come to life.
"...The results were nothing short of jaw-dropping.
In our first 7 days of launch in early July, we signed on almost 2000 new customers, using only one image and the words she so effortlessly put together in our social media campaigns – a testament to her undeniable talent.
Imagine that: just a couple of sentences can deliver such big results. Amazing."
Aiver Ilaya - Founder, Doctrail
Past Projects: Web copywriting, social media update copy, editing
The 7 Types of Brand Stories
Great brand storytelling doesn't happen in one piece of content.
It ebbs and flows with your brand, product, or service and unfolds over time. Think of your brand stories as chapters in a brand narrative book. Each chapter (or content initiative) adds to the overall narrative and deepens the flow of your brand's storyline.
When you create an episodic brand narrative, it cycles through your brand's life stages and customer journeys — becoming an ecosystem of intersecting brand stories.
All the customer interactions across the business, the things your people do every day and the company folklore tales — are all potential story sources.
What else do I do?
I'm a corporate marketer-turned-copywriter.
So I understand audiences, branding, strategy and how to layer meaning... without over-complicating things.
My skills are varied:
- Strategic Brand Narrative – brand messaging frameworks, brand tone-of-voice, brand stories, purpose-digging, mission statements, message weaving, strategy
- Brand Story & Copywriting | Journalism – brand-story crafting, articles, ghostwriting, thought leadership posts and articles, taglines
- Content Creation – blog posts, articles, ebooks, case studies, white papers, proposals and submissions, websites, custom magazines
- Publications | Sales Material – culture magazines, custom/white-label magazines, newsletters, long form sales pages, landing pages, brochures, selling material, presentations
- Editing | Wordsmithing – you write: I craft, polish and finesse