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Untangle your content message mess
Get it clear. Say it clear. Write it clear.
WORD SWORDS has helped dozens of savvy solos, experts, speakers and founders untangle their content message mess and transform it from a tangled web of ‘nothing sticks’, to clear, trusted and go-to.

Have a distinctive voice and writing style

Be the obvious choice in your field

Grow clients and reputation

You’re brilliant at what you do, but…

“You don’t know where to start to create content for yourself (or whether you’re good enough to do it well).”

“There’s no signature feel to your content (it could be anyone’s), and you don’t know how to go from generic to distinctive.”

“You’ve been publishing things but you don’t know how to efficiently and consistently turn that content into clients.”

Hi
It’s not your fault. You’ve simply got a ‘hairball of messy messages’…

You know how some experts and solopreneurs have a “Je ne sais quoi” feel to their content and messages? And their things just ‘stick’?
They’re constantly publishing content (which in itself is a mind-boggling feat), being seen everywhere and asked to collaborate on cool projects and speak at events.
Triggering isn’t it.
Yet when you look at your own content, there’s a tangled mess of messages, with no consistency or signature feel (it could be anyone’s), and meanwhile you’re surviving on breadcrumbs, and less-than-equal competitors feast on clients, leads and surprising opportunities.
So, you hit the wall and commit “random acts of content”.
Those random acts have no thought behind them and seem out of sync with your true voice. They lack a distinctive point-of-view and don’t build connection, so little by little they degrade your reputation… consigning you to continue being invisible to the people who need you most.
But there is an answer.
You don’t have to struggle to unravel the tangle yourself, explain your expertise clearly, keep up with with the rest, or hustle to be noticed and attract new clients.
A little thing called a golden thread can untangle your hairball of messages.


3 reasons you’re creating a big hairball…

“You don’t know how to clearly/simply explain what you do or why people should care, so you keep changing your mind about what to say.”

“You’re creating generic content that bears no hallmark ideas, opinions or a signature thread that says it’s yours.”

“You’ve wasting hours reinventing content that has no unified or consistent message/thread or processes, to keep up the quantity needed.”
Together, we untangle the mess and find your golden thread.
What’s that mean? You get a complete strategy for your brand’s verbal identity (voice, tone, POV) and the messages you need to send and say to people.
The verbal identity strategy includes:

Define your true voice (so people know it's you)
Tone-of-voice paints your content with your personality. It’s your brand in verbal form. People read it or hear it, and know it’s you.

Add clear tones to your voice (to suit different uses)
If your tone-of-voice is your personality, tone is your mood. Tone can flex according to the situation, but voice remains consistent.

Create key messages (to layer + stitch through your content)
The messages your send, say and write need to be consistent. Without being same-same, they should reflect your positioning and value.

Codify your distinctive point-of-view (things that piss you off + break your heart)
Your point-of-view (what pisses you off and breaks your heart), methodologies (what and why it’s distinctive) and audience (who and where).

Co-create your signature golden thread (made from the 4 things I just said)
Your golden thread combines all 4 aspects, and stitches it through your content, so everything is consistent, clear and distinctive.

Create a content plan + publishing calendar (so random acts stop happening)
A low-lift calendar, plan and topic library allows you to efficiently write, publish and scale content.

Cumulatively build a library-like ecosystem of expert content (that's distinctively yours)
This is your content engine. Over time you’ll build a library of expert content that forms a defensible moat – by turning your expertise into distinctive reputation-based, authority or thought leadership content.
(PS: What’s a golden thread?)
A “golden thread” refers to a central, unifying theme or idea that runs through something – like a brand, a story, project, messages or even a person’s life) connecting different aspects and providing a sense of coherence and meaning.
It’s essentially the core concept that holds everything together.



This is how it’ll roll out between us
Learn. Untangle. Strategise.
PLAN: We dive in the deep end
We start by identifying your right-fit people, what you’ve been saying, and why you’re brilliant at helping them. I learn about what pisses you off and breaks your heart, your methodologies, and your peoples’ pain points (keeping them up, bleeding them dry).
Your hairball of messages is slowly untangling.
Stitch. Things. Together.
IMPLEMENT: We start doing stuff
I turn your thoughts and methodology into a complete verbal identity strategy for your brand. It includes a golden thread framework, to help you consistently stitch the thread through messages and content that carry your tone-of-voice (TOV), signature point-of-view (POV) and hits the buttons of your right-people.
We chat, pull it apart and reassemble it. Then you start writing, using the threads I’ve extracted from your messy hairball.
Fine. Tune. Stuff.
OPTIMISE: We finesse things
Using the framework and suggested topics and opinions, you start writing ‘golden thread’ content and making it happen. You begin publishing to spark conversations, challenge the status quo, or make people pause, reflect, and reach out. Whatever you need. In the background (with my help), you’re testing, iterating, and fine tuning the content and framework.
Based on how you’re tracking, we build a low-lift plan of content and an ongoing production process for you to drive.
4. Crank. It. Up.
MAXIMISE: We track, adjust and scale
We do regular reviews of the content created. Edits and improvements are discussed, new ideas and topics are floated, and help given when you get stuck. The aim is to transform you from unseen to seen, build influence, authority and respect for you and your specialty.
That’s achieved by giving value, challenging norms, and leaving people (or your industry) better than before.
Untangle Your Message Mess
Engagement is in 3-month blocks. From experience, it takes 3-6mths for initial indicators to surface so that on an ongoing basis you can adjust, continue or double-down on what you’ve been doing.
If you’re keen to reach deeper into your hairball, or build thought leadership (sans hairball) I’m in!
I’m here to help as long as you’d like it.


Smart experts need distinctive content.


Client Results

+9% YOY
Lead Conversions

+15% YOY
Blog Dwell Time

+27% YOY
Blog Page Views

“Doubled our team content output, with further YoY scaling”
“Multiple Page 1 SERPs on articles and reworks”
“Increased new blog users +19% YoY”




Ready to start untangling your message mess, like Deb and Aiver?



Hi!
I’m Di,
A content strategist-writer based in Sydney, Australia. While I work with clients of all shapes + sizes, I’m ideal for experts who are brilliant, but struggle to articulate their value. You likely want to transform your content from a tangled mess of ‘nothing sticks’, to clear, trusted and go-to.
Want me to be more specific? If you’re a clever coach, consultant, advisor, founder and subject matter expert or a business/brand getting beaten up by competitors (who are less-than-equal to you), or are looking to open new opportunities… then I’m your gal.

What are some frequently asked questions?

Who's a good fit for this program?
Savvy and smart solopreneurs, subject experts, advisors, coaches, consultants, speakers and thought leaders. I’m also partial to working with brands and marketing teams who want someone to work as an extension of them, or act as a sounding board.

How much time should I dedicate to this?
The more time you spend on asking, learning, applying and refining your POV, voice, message and content angles, the greater impact you’ll build and accumulate more space in people’s minds.

How long will it take to see results?
The minimum enagement is in 3-months blocks. From experience, it takes at least 3-6mths for initial indicators to surface so that you can then start adjusting, continuing or doubling-down on what you’ve been doing. I’m here to help as long as you’d like it.

How much does it cost and how long is it?
This is a new offering that’s currently in beta-BIP (ie. build-in-public) phase, so pricing is pegged at a foundation rate. Engagement is in 3-month blocks, with a monthly retainer of AU$2.5K p/mth. From experience, it takes 3-6mths for initial indicators to surface so that on an ongoing basis you can adjust, continue or double-down on what you’ve been doing.
If you’re keen to reach deeper into your hairball, or build thought leadership (sans hairball) I’m in!
I’m here to help as long as you’d like it.

What do I get at the end of the program?
You have a clear strategy for your brand content.
There’s a signature golden thread framework, that combines your key messages, voice, tone and point-of-view, ideas for content topics and opinions you can cover, plus (if needed) a low-lift plan/calendar of content and production process for you to make it happen.
You write and publish the content – to spark conversations, challenge the status quo, or make people pause, reflect, and reach out.
All work is done via Zoom, Google Docs, Notion and Slack.

Will you write the content for me?
Yes I’d love to, if you ask me nicely :). Let’s have a chat. Hit me up via one of the ‘Untangle’ buttons or on LinkedIn. Pricing is advised after a written scope is defined.

Do you also offer 1:1 consulting?
I absolutely do! 1:1 consultations, advice and implementations are available, as well as ongoing fractional support/contracts.

Can start-ups, brands and marketers do it?
Absolutely. We can have a Zoom party! The golden thread framework created is suitable for all growing brands who value quality content, or who’s style is a more thoughtful and strategic approach. It’s also highly applicable to thought leadership content, and its implementation helps to grow mind share as well as reputation and inbound leads.


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