Strategic copywriting, messaging and brand story specialist

Writing that
bonds brands
with people

For brands that want to build, grow and

do work that matters

WORD SWORDS IS A STRATEGIC COPYWRITING AND BRAND STORY SPECIALIST

that delivers a plug-in writing service for brand owners, agencies and strategists

 

We work with brand-builders and legacy-leavers who shape

meaningful brands that gain share of heart, not just share of wallet.

ENGAGE PEOPLE WITH YOUR MESSAGES

big data and advanced analytics claim to know what people want

But there’s more to the equation.

Both neuroscience and behavioural economics research shows that we’re irrational, emotional creatures.

 

We don’t search for products, brands and social influencers.

We seek personal, social, and cultural meaning.

Brands that help to fulfil our ongoing quest, succeed in more ways than one.

GIVE YOUR BRAND MEANING

we’re a brand messaging specialist 

We shape words for emotionally framed brands that need to launch, refresh, rebrand or change how people feel.

Our work uncovers your brand meaning, gives it a narrative and story direction, and weaves those story-based themes through your messaging, cultural collateral and content.

BRAND STRATEGY

STRATEGISE YOUR BRAND CULTURE, BRAND LAUNCH, REFRESH OR REBRAND

BRAND MESSAGING

HAVE MEANINGFUL MESSAGING THAT’S POWERED BY STORY-BASED STRATEGIES

BRAND STORYWORK

UNCOVER YOUR CORE STORY AND BUILD LAYERS OF EMOTIVE MEANING

BOND YOUR BRAND WITH PEOPLE

WED YOUR BRAND TO ITS KEY IDEA AND EMOTIONAL TERRITORY

By humanising your products, services and ideas, you’re harnessing the power of emotions.

Meaningfully framed writing, based on emotions (not facts, features or benefits) is the most powerful way to spread your beliefs and ideas.

It’s every great brand’s secret best friend.

we don’t just profess to know emotions

no, no. we use them too.

They guide our own strategy and messaging.

And being marketers-turned-copywriters, we cherish those who want to reveal the emotional and personal value of their brand to their right people, instead of simple facts and features.

 

Featured Writing CLIENTS

STORY-BASED MESSAGING

TO MOVE PEOPLE, we USE STORYTELLING PRACTICES

We create strategic brand frameworks and story-based messaging that bonds with your ‘right people’ in their ‘right space.’

The core emotions of your brand – not just its functional aspects – are carried within values-driven stories across your brand messaging, every customer touch point and your company culture collateral.

recent work

projects WE’ve worked on – sometimes directly with the brand owner, or in collaboration with an agency or strategist

BRAND NARRATIVE AND MESSAGING FRAMEWORKS

BRAND COLLATERAL FOR PRINT AND DIGITAL

CULTURE MAGAZINES AND AWARD SUBMISSIONS

 not sure where to begin? start here

MEANINGFULLY FRAMED BRANDS ARE LED TO THE RIGHT PEOPLE

 

We hope that you’re being led here…

Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

Pin It on Pinterest

Share This