BRAND BOOK & TOV GUIDE

TECALA

The task was to create a new brand strategy and narrative that championed the brand’s heritage and focus on marketplace innovation. Brand values we codified and new brand assets were created – including a brand book and tone of voice guide that repositioned the brand for strong growth.

Strategy led by CHOSEN* Agency
Copywriting by WORD SWORDS

CLIENT

Tecala

Oct 2017 – Apr 2018

Website

STRATEGIC COLLABORATOR

CHOSEN* Agency

CATEGORY

SAS

SERVICES

Brand Messaging, Narrative, Core Brand Story, Tone of Voice, Pitch, Brand Book, Copywriting

 

“Tecala is an Australian tech service provider to progressive companies. As their strategic IT partner, we make leading edge technologies and services accessible to them – helping their business scale faster.”

tecala brand book & TOne of Voice GUIDE

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Understand the seven story building blocks used to create a brand narrative

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