Abc

TECALA

Brand Book, New Messaging & TOV Guide

Background

The task was to create a new brand strategy and narrative that championed the brand’s heritage and focus on marketplace innovation. Brand values we codified and new brand assets were created – including a brand book and tone of voice guide that repositioned the brand for strong growth.

Strategy led by CHOSEN* Agency
Messaging & TOV by Di Mace/WORD SWORDS
Copywriting by Di Mace/WORD SWORDS

 

CLIENT

Tecala

Oct 2017 – Apr 2018

Website

STRATEGIC COLLABORATOR

CHOSEN* Agency

CATEGORY

SAS

SERVICES DELIVERED

Brand Messaging, Narrative, Core Brand Story, Tone of Voice, Pitch, Brand Book, Copywriting

"Tecala is an Australian tech service provider to progressive companies. As their strategic IT partner, we make leading edge technologies and services accessible to them – helping their business scale faster."

Ready to work on your big belief?

Tecala Brand Book & TOV Guide

Abc

CLIENT MANIFESTO

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