Abc
TECALA
Brand Book, New Messaging & TOV Guide
Background
The task was to create a new brand strategy and narrative that championed the brand’s heritage and focus on marketplace innovation. Brand values we codified and new brand assets were created – including a brand book and tone of voice guide that repositioned the brand for strong growth.
Strategy led by CHOSEN* Agency
Messaging & TOV by Di Mace/WORD SWORDS
Copywriting by Di Mace/WORD SWORDS
STRATEGIC COLLABORATOR
CATEGORY
SAS
SERVICES DELIVERED
Brand Messaging, Narrative, Core Brand Story, Tone of Voice, Pitch, Brand Book, Copywriting
"Tecala is an Australian tech service provider to progressive companies. As their strategic IT partner, we make leading edge technologies and services accessible to them – helping their business scale faster."
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Tecala Brand Book & TOV Guide
Abc
CLIENT MANIFESTO
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