THE SALES CATALYST
The brief was to conceive and ghostwrite ongoing articles to appear in the leading national print magazine of the Beauty Industry – Professional Beauty Magazine (Aust). The aim was to build market awareness of the SALES CATALYST services and establish an authority market positioning.
All articles appeared in the magazine under the client’s name.
- Series of five articles on The Science of Female Shopping: Sept/Oct 2017 – May/Jun 2018
- Series of six articles on Generational Marketing: Sept/Oct 2016 – July/Aug 2017
- Series of three articles on Luxury Branding: Jan/Feb 2016 – May/Jun 2016
- Three individual branding articles: May/Jun 2015 – Nov/Dec 2015
- Series of seven articles on the 7 P’s of Salon Marketing: Mar/Apr 2014 – Mar/Apr 2015
WORD SWORDS conceived and wrote all articles within every series.
Concept led by WORD SWORDS
Copywriting by WORD SWORDS
The SALES CATALYST
Jan 2014 – Jun 2018
Hair, Beauty & Body
Editorial Planning, Article Writing, Copywriting
“Each article series was conceived to validate the branding credentials and expertise of the SALSE CATALUST foudner, as well as establish him as an authority on branding within the Hair, Beauty and Body industries.”
The Science of Female Shopping
Sept/Oct 2017 – May/Jun 2018
ALREADY KNOW WHAT YOU WANT?