MAGAZINE ARTICLES

THE SALES CATALYST

The brief was to conceive and ghostwrite ongoing articles to appear in the leading national print magazine of the Beauty Industry – Professional Beauty Magazine (Aust). The aim was to build market awareness of the SALES CATALYST services and establish an authority market positioning.

All articles appeared in the magazine under the client’s name.

  • Series of five articles on The Science of Female Shopping: Sept/Oct 2017 – May/Jun 2018
  • Series of six articles on Generational Marketing: Sept/Oct 2016 – July/Aug 2017
  • Series of three articles on Luxury Branding: Jan/Feb 2016 – May/Jun 2016
  • Three individual branding articles: May/Jun 2015 – Nov/Dec 2015
  • Series of seven articles on the 7 P’s of Salon Marketing: Mar/Apr 2014 – Mar/Apr 2015

The articles have since been re-posted on both WORD SWORDS blog and Medium storyboard.

WORD SWORDS conceived and wrote all articles within every series.

Concept led by WORD SWORDS
Copywriting by WORD SWORDS

CLIENT

The SALES CATALYST

Jan 2014 – Jun 2018

Website

STRATEGIC COLLABORATOR

 

CATEGORY

Hair, Beauty & Body

SERVICES

Editorial Planning, Article Writing, Copywriting

“Each article series was conceived to validate the branding credentials and expertise of the SALSE CATALUST foudner, as well as establish him as an authority on branding within the Hair, Beauty and Body industries.”

The Science of Female Shopping

Sept/Oct 2017 – May/Jun 2018

Luxury Branding

jan/feb 2016 – may/jun 2016

Generational Marketing

Sept/Oct 2016 – jul/aug 2017

branding articles

May/Jun 2015 – Nov/Dec 2015

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