THE SALES CATALYST – GHOSTWRITING MAGAZINE ARTICLES

THE SALES CATALYST – GHOSTWRITING MAGAZINE ARTICLES

Abc THE SALES CATALYST Magazine Article Ghostwriting Background The brief was to conceive and ghostwrite ongoing articles to appear in the leading national print magazine of the Beauty Industry – Professional Beauty Magazine (Aust). The aim was to build market...
THE SALES CATALYST – GHOSTWRITING MAGAZINE ARTICLES

WORD SWORDS – BRAND AWARENESS

Abc BULL ART & WORD SWORDS Brand Awareness Campaign Background The brief was to build awareness of a collaborative offering of strategic branding and copywriting, among Not-for-profit (NFP) brands.The key vehicle used was a series of three guest articles/posts...
THE SALES CATALYST – GHOSTWRITING MAGAZINE ARTICLES

KENNARDS HIRE – AWARD SUBMISSIONS

Abc KENNARDS HIRE Award-Winning Submissions Background 2014 FAMILY BUSINESS OF AUSTRALIA Planned, researched, wrote and edited the Kennard Family submission, for the 2014 Family Business of Australia award, with the Family being announced winner of this prestigious...
TRAFFIKA – CAPABILITY STATEMENT

TRAFFIKA – CAPABILITY STATEMENT

Abc TRAFFIKA Capability Statement Background The brief outlined a change in company structure to enable a more scalable platform for growth. The Traffika Data Analytics practice was to be separated from its sister company, Datisan, into a new brand that specialised in...
THE SALES CATALYST – GHOSTWRITING MAGAZINE ARTICLES

TECALA – BRAND BOOK & TOV GUIDE

Abc TECALA Brand Book, New Messaging & TOV Guide Background The task was to create a new brand strategy and narrative that championed the brand’s heritage and focus on marketplace innovation. Brand values we codified and new brand assets were created –...
THE SALES CATALYST – GHOSTWRITING MAGAZINE ARTICLES

TANDEM CORP – BRAND RELAUNCH

Abc TANDEM CORP. Brand Relaunch and New Messaging Background Tandem was originally branded as ISG Management. Along with its new name, a bold new brand narrative was created – one that better reflected the brand’s core values and purpose. A new tone-of-voice was...