MAGAZINE ARTICLES THE SALES CATALYST The brief was to conceive and ghostwrite ongoing articles to appear in the leading national print magazine of the Beauty Industry – Professional Beauty Magazine (Aust). The aim was to build market awareness of the SALES...
BRAND AWARENESS WORD SWORDS & bull ART The brief was to build awareness of a collaborative offering of strategic branding and copywriting, among Not-for-profit (NFP) brands.The key vehicle used was a series of three guest articles/posts published on Community...
BUSINESS WEBSITE THE SALES CATALYST The brief outlined a change in brand direction to focus on a more conversational style of sales training, that would provide greater differentiation and a more scalable platform for growth. To enable this change, the SALES CATALYST...
AWARD SUBMISSIONS KENNARDS HIRE 2014 FAMILY BUSINESS OF AUSTRALIA In 2014, WORD SWORDS planned, researched, wrote and edited the Kennard Family submission, for the 2014 Family Business of Australia award. The Family was announced winner of this prestigious award, in...
CAPABILITY STATEMENT TRAFFIKA The brief outlined a change in company structure to enable a more scalable platform for growth. The Traffika Data Analytics practice was to be separated from its sister company, Datisan, into a new brand that specialised in data-driven...
