DATISAN – NARRATIVE & MESSAGING

DATISAN – NARRATIVE & MESSAGING

Abc Datisan Brand Refresh and New Messaging Background The task was to create a new brand narrative for Datisan (now XPON), that differentiated it from its sister company, Traffika, while retaining their shared heritage and data focus. New brand assets were created,...
DATISAN – NARRATIVE & MESSAGING

KENNARDS HIRE – CULTURE MAGAZINE

Abc Kennards Hire Culture Magazine Background For 6.5yrs I contracted as the Editor and Brand Writer for the Kennards Hire quarterly culture magazine, Kronicle, where they share their folklore and values-driven stories. The magazine cultivates and reinforces the...
DATISAN – NARRATIVE & MESSAGING

ENABLD – BRAND RELAUNCH

Abc ENABLD Brand Relaunch and New Messaging Background The brand was re-positioned for new growth as an end-to-end SaaS platform for Telcos to re-brand and market, as their own. A new narrative was created, as well as new tone-of-voice, brand book, pitch decks, sales...