BRAND BOOK & TOV GUIDE TECALA The task was to create a new brand strategy and narrative that championed the brand’s heritage and focus on marketplace innovation. Brand values we codified and new brand assets were created – including a brand book and...
BRAND RELAUNCH TANDEM CORP Tandem was originally branded as ISG Management. Along with its new name, a bold new brand narrative was created – one that better reflected the brand’s core values and purpose. A new tone-of-voice was established, along with...
BRAND REFRESH datisan The task was to create a new brand narrative that differentiated it from its sister company, Traffika, while retaining their shared heritage and data focus. New brand assets were created, including a website and capability document that...
CULTURE MAGAZINE KENNARDS HIRE Since 2012, I’ve been the freelance Editor and Brand Writer for the Kennards Hire quarterly culture magazine, Kronicle, where they share their folklore and values-driven stories. The magazine cultivates and reinforces the company culture...
BRAND RELAUNCH ENABLD The brand was re-positioned for new growth as an end-to-end SaaS platform for Telcos to re-brand and market, as their own. A new narrative was created, as well as new tone-of-voice, brand book, pitch decks, sales brochure and website. Strategy...
