Strategy Archives - Page 4 of 7

The M&M Method of Marketing – Which generation are you targeting?

It’s nothing new… you’ve done it for years. Hmm? You know, separate them into colours, so you can enjoy their similarities. Of course we’re talking M&M’s, those best-selling crunchy coated chocolates that disappear quicker than your waistline expands. But what do...

Working out past the edges of your map

Creativity, Strategy

Ever looked out and thought: I don’t know what’s out there I can’t see what’s out there I’m scared of what may [or may not] be out there … Yup, me too. Quite often. I grew up in a two-storey house in the country. There was a long, winding staircase (under which...

The [simple] story of a brand

Storywork, Strategy

Once upon a time there was a brand. Its name isn’t important, but its story is… The brand wasn’t magical, nor did it have special powers. But the brand did have a strong following, faith in itself and the role it played in lives. The brand wasn’t just the name...

Take a leap of faith: the ladder won’t reach

Creativity, Strategy

It takes courage to be great. Fortune does indeed favour the bold. Or as the French would say: “Qui risque rien n’a rien.” (He who risks nothing has nothing.) Starting a business. Saying no. Launching a new, untried product. Changing your logo....

Are you building your castles on the sand? Build a long-tail blog castle instead

Strategy

We were peppered with sweat and sand as the sun set on another perfect summer’s day. Proudly we stepped back to admire our work. A castle of sand patterned with moats, turrets, windows and a cavalcade of towers casting eerie shadows – it was a tribute to our...

Does your service live up to your copy promise?

Messaging/Copywriting, Strategy

It’s easy to make a promise, but very hard to keep it. Worse still, if you continue to overpromise, what started out as a small oversight (in your mind), snowballs out of control and results in an avalanche that can cause devastating damage and loss. But many...

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