Storywork Archives - WORD SWORDS

Every Brand Needs a Genesis Story

Much has been written about the importance of brand storytelling and how the stories surrounding a brand, can either make it, or break it. Nowhere does that ring truer than for those brands driven by a purpose or ideal greater than themselves and their own...

Batman Branding for Remarkable NFPs – Part 3: Evolving Your Brand? Then Build Your Brand Mythos

Guesting, Messaging/Copywriting, Storywork, Strategy

He’s seventy-eight. And one of the most iconic characters ever created. But it wasn’t by accident. Since his debut in 1939, Batman’s mythos has evolved and transcended his comic book birthplace. He now features across every media platform – print, digital, TV, movies,...

Batman Branding for Remarkable NFPs – Part 2: Know What’s at Risk for Your Customers

Guesting, Messaging/Copywriting, Storywork, Strategy

Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that...

Batman Branding for Remarkable NFPs – Part 1: Rediscovering the WHY of Your Brand

Guesting, Messaging/Copywriting, Storywork, Strategy

The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...

Rebuilding the ad break: more disruptive content marketing from LEGO brand

Messaging/Copywriting, Storywork

I’ve said before, that I love to play. And that telling a great story – especially a brand one – is an art. For me, the LEGO brand fuses those two loves with some of the most innovative and disruptive content marketing that’s going around today. If you...

Give me your handbag – and I’ll find your story secrets

Storywork

A handbag (or manbag) is the ultimate private space. And that makes it juicy territory for story hunting. What’s in your bag right now? What stories does it hold, hide or hint at? Are there secrets lurking at the bottom … along with the...

« Older Entries

Want the 'Create Compelling Brand Narratives' EBook?

Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

And get tips in your inbox on strategy, story and meaningful messaging. Not too often, though...