Strategy Archives - Page 5 of 7

The 10 never-leave-without commandments of branding

Branding is the ubiquitous must-have for everyone these days. No matter if you’re a business, cause or person you cannot leave the house, office or screen without your brand in place and set for action. It should ooze from every pore of your business. The very...

When letting go [clients] means more [better things]

Strategy

The one certainty in business today is change. In a landscape that constantly fluxes when it comes to technology, volume and approaches, the majority of business-people would agree on one thing. And that is, that it’s unpredictable. On this thought, of recent...

3 phases of acceptance of a brilliant new idea: Revelation, resistance, religion

Creativity, Strategy

Are great ideas engineered, accepted or adopted? Great ideas aren’t uncommon. It’s their execution that matters. But who ultimately decides their success and what’s the progression from unknown to becoming ‘it’? Some people would say that Mark Zuckerberg, the...

[Delete] all your valued clients from your CRM and mailing lists

Messaging/Copywriting, Strategy

We all make mistakes. That’s why pencils have erasers and computer keyboards have [Delete] keys. Essentially what you’re doing is ‘rubbing out’ what you don’t want any more. And that’s exactly what you should do with all your ‘Valued Clients’. In...

How the power of one builds an online community

Strategy

You don’t need a following of thousands to build an online community. If that’s correct, then when do you have a community? When you have one person listening. The day you realise you have someone, even just one person, reading (or watching if you...

Superhero, super speed marketing plans #3

Strategy

Another financial year rolls over and another year of activity and money to spend begins. Knowing exactly how you are going to spend the money and on what, requires planning and thinking through your objectives for the year ahead. Here’s another super-speed...

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