Words Archives - Page 2 of 8

Take a leap of faith: the ladder won’t reach

It takes courage to be great. Fortune does indeed favour the bold. Or as the French would say: “Qui risque rien n’a rien.” (He who risks nothing has nothing.) Starting a business. Saying no. Launching a new, untried product. Changing your logo....

Breadcrumb copywriting: leading your reader

Messaging/Copywriting

Breadcrumbing is a technique often used in writing novels. Hansel and Gretel used it on their way to the witch’s gingerbread house. It also works well for schnitzel. Although both the gingerbread house and schnitzel are of Germanic heritage, breadcrumbs are a...

What’s your point of view [POV]?

Messaging/Copywriting, Storywork

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that. But I will ask you if you have a point of view. What do I...

5 ways to polish Aladdin’s Lamp and release your writing genie

Messaging/Copywriting

All great writing requires constant work. None of it and no one, comes by it easily. Consistent tuning is needed to create that ‘magical story moment’ through your words on the page. However, there are steps you can follow to help. The steps...

The Rule of Two: less is more

Messaging/Copywriting

Killing two birds with one stone. Two peas in a pod. Two of a kind. Two-faced. Two-cents-worth. The list goes on and on of idioms about the word two. I constantly have to look up the meaning of mathematical terms for my kids (don’t know why they’re not...

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