Breadcrumb copywriting: leading your reader

Breadcrumb copywriting: leading your reader

Breadcrumbing is a technique often used in writing novels. Hansel and Gretel used it on their way to the witch’s gingerbread house. It also works well for schnitzel.   Although both the gingerbread house and schnitzel are of Germanic heritage, breadcrumbs are a...
What’s your point of view [POV]?

What’s your point of view [POV]?

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that.   But I will ask you if you have a point of view. What do I...
The Rule of Two: less is more

The Rule of Two: less is more

Killing two birds with one stone.     Two peas in a pod. Two of a kind. Two-faced. Two-cents-worth. The list goes on and on of idioms about the word two. I constantly have to look up the meaning of mathematical terms for my kids (don’t know why they’re not...
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