Which wins the storytelling battle – words or pictures? Sometimes words create a mind-picture so complete that adding an actual image doesn’t make the story any more vivid. While a picture (often in a heartbeat) conveys unspoken subtleties that may otherwise be...
It’s rare that your breath’s taken away these days. Very rare indeed. You harden up fast. Few things crack the shell. But not last week. For two spellbinding minutes I was breathless. Captivated and touched. By words written, narrated and pictorialised, to...
This week I tortured my husband, son and daughter. For 24hours. My alter-ego TDG – the domestic goddess – possessed me and I became a ruthless, territorial creature. Even after they begged me repeatedly – each with their own heart-string tugging appeal –...
Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to persuade, motivate and impassion. It creates a relationship or bond,...
What’s your birth story? Whether you tell it or not, you’ve got one. Actually you’ve got many. Here’s a first publishing (with some edits) of a normally exclusive newsletter post that deserves to be posted on the site: And no, I don’t mean anything...
