Let’s call out the purple elephant in the room with you. Have courage, go on. You know – the one that’s taking up all that room, over there, on your page. It’s called long sentences. It happens. We all have occasion to feed the elephant at times. For...
The way you write for business needs to change. Pompous is out, plain speaking is in. That’s the long and short of it. I know, some of you may have been writing the same way you were taught at school and university – and it’s worked perfectly well, thank...
Sometimes you just know. There was that feeling when you met. Simpatico. The air was sizzling hot. You could read each other’s minds. You’d finish each other’s sentences. They could be the one. Is it right – should you want them so much, this soon? The...
Sitting at my keyboard today, my mind is empty. The space inside is quiet. It’s dark and silent. Nothing. What am I to say? Nothing comes. Then, an image. A bowl. A simple bowl. An empty bowl. A symbol, perhaps? But what does it mean? Empty space. An...
When was the last time you read something – say an ad in a magazine, a few pages of a website, a Facebook page or even a billboard – and have been busting to go and do something about it? Hardly ever, probably. Most of you will glance at it, maybe read it and...
