Persuasive Writing Archives - Page 2 of 14

The Pasta Lover’s Guide to Blogging

Sometimes there’s nothing more comforting than a big bowl of pasta. There’s no logic to the addiction – it heals, fills and enraptures us with each mouthful. But that’s often the way with food that feeds our soul. What has pasta got to do with blogging?...

Transmedia storytelling: creating worlds where you’re in the story

Storywork

Once upon a time … We’ve been storytellers for centuries. Through story we’ve learnt, taught and understood. Our lives have been enriched, enhanced and enlarged by the stories we’ve told, heard and shared. But what if you could become directly involved in the...

3 Lessons from a 12 year-old to avoid boring your readers

Messaging/Copywriting

“I’m bored. I’m SO bored. Today is boring. I miss seeing my friends. There’s nothing interesting to do. Entertain me Mum … ” That was my daughter’s daily monologue for the best part of two-and-a-half weeks. Yes, it was the school holidays....

Wabi sabi and the secret to your creativity

Creativity

As a recovering perfectionist I occasionally still hate myself. It’s not a self-harm kind of hatred, but more a smothering loathing. It springs from the well of obsession. Perfection has its place. But for those of us that live with the insatiable drive for...

The Zen of blogging: 10 ways to simplify your struggle for mastery

Guesting, Messaging/Copywriting

The path to achieving blog mastery is not straight. Similarly, Zen cannot be explained in words. Much of it must be grasped through intuition, practice and then on to awareness. A Zen master inspires his student to do his best to discover a knowledge he already...

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