People leave scars on you. Some are painful, deep and lasting. Others are less so and polish out over time. My fourth grade teacher left one that’s stayed with me, but thankfully did no lasting damage. Yes, she commented on my writing. Mrs Williamson (AKA the...
It’s rare that your breath’s taken away these days. Very rare indeed. You harden up fast. Few things crack the shell. But not last week. For two spellbinding minutes I was breathless. Captivated and touched. By words written, narrated and pictorialised, to...
This week I tortured my husband, son and daughter. For 24hours. My alter-ego TDG – the domestic goddess – possessed me and I became a ruthless, territorial creature. Even after they begged me repeatedly – each with their own heart-string tugging appeal –...
Writing is a symphony of ingredients. Once consumed, they should satisfy, nourish and enthrall your reader. But unless the flavours are harmonised, your words won’t feed the soul. So start at the beginning. Writing is all about satisfying readers – the...
Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to persuade, motivate and impassion. It creates a relationship or bond,...