Persuasive Writing Archives

The Taylor Swift Method of Brand Domination

Guesting, Messaging/Copywriting, Strategy

She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant...

What’s Baked into Your Brand? Is it FAB?

Guesting, Messaging/Copywriting

Baking benefits into your brand mix makes it magical. It’s actually almost alchemical. You put sticky spoonfuls of dough in the oven and you get warm, gooey cookies. Except … it’s not really magic, it’s science. Similarly, by baking benefits into your brand … it will...

If You Build Your Brand, Will They Come? Ask AIDA…

Guesting, Messaging/Copywriting

Sometimes you can get a little too much sun, basking in the glory of building your brand. So much so, that you start hearing voices telling you “If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but...

The 5-minute minimum viable story

Storywork

It’s easy to overcomplicate storytelling. And that’s a shame because writing a story should be simple. We’ve all done it since childhood. Everyone can write a story in five minutes. Yes, honestly it’s more than possible. It’s a certainty. I...

The almost endless macaron guide to types of blog posts

Guesting, Messaging/Copywriting

I dribbled. Well, salivated. Actually drooled. But I had nothing witty, sage or tasteful to say. No words at all. I was too busy trying to control my mouth excretions. Frankly, I just couldn’t believe … my tastebuds. Ever since the “Sweet...