Guesting, Messaging/Copywriting, Strategy
Let’s uncover a few truths. Great lingerie can make a woman feel sexy. And you’ll pay (often a lot) to be part of that story. But it wasn’t always that way. A single brand elevated the price and position of intimate apparel, to unprecedented heights. Who was it and...
Guesting, Messaging/Copywriting, Strategy
A French macaron could be considered a luxury item. You choose to eat one, you don’t need to. They’re difficult to make – it’s practically an art. Perfect ones, are made by master pastry chefs, in specialist patisseries. Then there’s the way they make you feel – you...
Guesting, Messaging/Copywriting, Strategy
Since time immemorial, our attitude to gold and silver has been inexplicable. Of the 118 elements in the periodic table, both metals are chemically boring and have few special qualities. And yet… for the last 5,000 years they’re the ones we’ve tended to use for...
Guesting, Messaging/Copywriting, Strategy
She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant...
Messaging/Copywriting, Storywork
I’ve said before, that I love to play. And that telling a great story – especially a brand one – is an art. For me, the LEGO brand fuses those two loves with some of the most innovative and disruptive content marketing that’s going around today. If you...
