Editing Archives - Page 3 of 7

Death by pomposity: or saved by plain-speaking?

The way you write for business needs to change. Pompous is out, plain speaking is in. That’s the long and short of it. I know, some of you may have been writing the same way you were taught at school and university – and it’s worked perfectly well, thank...

How to know if you and your copywriter are a match made in heaven

Messaging/Copywriting

Sometimes you just know. There was that feeling when you met. Simpatico. The air was sizzling hot. You could read each other’s minds. You’d finish each other’s sentences. They could be the one. Is it right – should you want them so much, this soon? The...

The vomit first draft – with all its colourful content

Messaging/Copywriting, Storywork

You don’t need to know where you’re going, to start. And all good writing starts with less than good first attempts. That’s the way of writing. You just need to start somewhere. And by getting something – almost anything – down on paper (or pixel) the hardest...

From the Summerland: What’s in a word?

Messaging/Copywriting

Flicking through my older posts on the site, I realised I’d covered some deep ground in the early days. So I’ve decided to occasionally repost some hits from the past; here’s the first from the vault for you to enjoy in its afterlife … ...

Most designers are failures. They don’t read your copy

Creativity, Messaging/Copywriting

Design can make or break a piece of work. In this highly visual, information soaked world, there are almost as many designers as writers. Everyone and anyone can claim to be one. But there are more bad ones than good ones. Translation: most designers are failures....

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