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5 easy steps to slay the spelling monster

5 easy steps to slay the spelling monster

Spelling errors insult readers.   The subtext of work delivered with errors reads like this … “I don’t really care about you; I have far more important things to worry about than checking my writing for errors. You can do that for me.” Bad business writing costs...
The Goldilocks rule: simplicity works

The Goldilocks rule: simplicity works

Rarely can one say that they’ve witnessed alchemy. I can.   My Dad had the most amazing collection of woodworking tools. They were his toys. When I was small I watched him potter in his workshop and idle away the hours – he was in bliss. And I was in awe....
5 keys to keep readers reading

5 keys to keep readers reading

Lots of advice on writing centres around our practice – write/work daily, journal, read widely and often, free write, don’t self-edit the first draft – the list is endless. How about we focus on the reader instead?     Readers are what we all want. So let’s...