The big bang theory of copywriting

The big bang theory of copywriting

At first there was nothing. Then there was something. In between, there was immense pressure … and the big bang. That’s the way the universe sprang into existence. The consumption bang At first, you took only what you needed to survive and could personally use. Then...
What’s your point of view [POV]?

What’s your point of view [POV]?

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that.   But I will ask you if you have a point of view. What do I...
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