Editing Archives - Page 2 of 7

Butterfly readers: 20 ways to make people read your website

Who reads websites? No one. Not any more. Online reading must be simple because: You inhale information. You rarely swoon or stay. You’re either a seeker or skimmer. You flit about like a butterfly. You momentarily rest and move on. You’ve spied another pretty...

The big bang theory of copywriting

Messaging/Copywriting

At first there was nothing. Then there was something. In between, there was immense pressure … and the big bang. That’s the way the universe sprang into existence. The consumption bang At first, you took only what you needed to survive and could personally use. Then...

What’s your point of view [POV]?

Messaging/Copywriting, Storywork

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that. But I will ask you if you have a point of view. What do I...

5 ways to polish Aladdin’s Lamp and release your writing genie

Messaging/Copywriting

All great writing requires constant work. None of it and no one, comes by it easily. Consistent tuning is needed to create that ‘magical story moment’ through your words on the page. However, there are steps you can follow to help. The steps...

The minimalist guide to sentences: 20 words or less

Messaging/Copywriting

Let’s call out the purple elephant in the room with you. Have courage, go on. You know – the one that’s taking up all that room, over there, on your page. It’s called long sentences. It happens. We all have occasion to feed the elephant at times. For...

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