5 snap decisions made before deleting emails

5 snap decisions made before deleting emails

Messaging/Copywriting

[SEND]. It’s gone. Work done. But hang on, will it make it through or die on the frontline?   Think about it. How do you determine what emails you’ll read … or delete? Most of you at least check the sender’s name and the subject line. If they don’t connect or...
The [simple] story of a brand

The [simple] story of a brand

Storywork, Strategy

Once upon a time there was a brand. Its name isn’t important, but its story is…   The brand wasn’t magical, nor did it have special powers. But the brand did have a strong following, faith in itself and the role it played in lives. The brand wasn’t just the name...
How zombie blogs are killing yours

How zombie blogs are killing yours

Guesting, Messaging/Copywriting

You’d think some ideas would have died by now, but they still live on in the minds of many. They’re undead ideas. The ones that just won’t die.   They keep coming back again and again and again. And the grave they keep climbing out of is a zombie blog … so...
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