Commercial Writing Archives - Page 3 of 15

Spellbinding words written to the farmer in us all

It’s rare that your breath’s taken away these days. Very rare indeed. You harden up fast. Few things crack the shell. But not last week. For two spellbinding minutes I was breathless. Captivated and touched. By words written, narrated and pictorialised, to...

Let it rest before you cut

Messaging/Copywriting

This week I tortured my husband, son and daughter. For 24hours. My alter-ego TDG – the domestic goddess – possessed me and I became a ruthless, territorial creature. Even after they begged me repeatedly – each with their own heart-string tugging appeal –...

Feeding your readers: eating your words

Messaging/Copywriting

Writing is a symphony of ingredients. Once consumed, they should satisfy, nourish and enthrall your reader. But unless the flavours are harmonised, your words won’t feed the soul. So start at the beginning. Writing is all about satisfying readers – the...

Shirtsleeve English: copywriting that rolls down the page

Messaging/Copywriting

Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to persuade, motivate and impassion. It creates a relationship or bond,...

Baking your daily bread: with a promise

Messaging/Copywriting, Storywork

It’s the simple things in life. Walking in the rain, eating fairy bread and crunching autumn leaves under your feet. They’re the things that can make your day and colour your memories. And of course you know that bakery air is #909 on the list of 1000 Awesome...

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