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WORD SWORDS Blog
WORD SWORDS blog is a collection of resources, articles and essays that explain messaging, voice, tone and content strategies that connect people to you and your brand, through a distinctive point of view or perspective.
Messaging & Voice
Copywriting
Content & Strategy
Useful Resources
The Golden Thread Makes Your Messaging Scalable, Sellable & Stickable
Most brand messaging doesn’t have a solid structure to follow. What they’re missing isn’t more polish – it’s a system. A way of holding their ideas, positioning, and presence together so that everything speaks from the same core. Not through repetition, but through resonance. The Golden Thread is that structure, and system.
B Corps Putting Belief, Above Profit
There’s a new sort of caring sharing change-making company, that’s gathering momentum, worldwide. Dedicated to achieving a higher purpose and striving to be the best for, not in the world, the B Corporation movement is working to redefine business success – as a force...
5 Flavours of Lip-Smacking Content
Ice cream is loved the world over. It’s a special treat, comfort food and a memory maker… Just the thought of it fills us with so much feel-goodness, that we can’t help but say 'Mmm'. Now hold onto that feeling, because that’s exactly what great content should do for...
Latest Articles
The Taylor Swift Method of Brand Domination
She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant...
Batman Branding for Remarkable NFPs – Part 3: Evolving Your Brand? Then Build Your Brand Mythos
He’s seventy-eight. And one of the most iconic characters ever created. But it wasn’t by accident. Since his debut in 1939, Batman’s mythos has evolved and transcended his comic book birthplace. He now features across every media platform – print, digital, TV, movies,...
Batman Branding for Remarkable NFPs – Part 2: Know What’s at Risk for Your Customers
Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that...
Batman Branding for Remarkable NFPs – Part 1: Rediscovering the WHY of Your Brand
The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...
Gen C: The Generational Marketing Hybrid
A market-making merger has happened. You didn’t know? In the last of this Generational Marketing series, we go full circle and see how, instead of separating ageist cohorts, the emergence of Generation C binds generations together. Yes, that's the newsflash. M&Ms...
Is Your Brand Ready for Gen Z? The iGen is growing and mowing down brands
Move over. The Centennials are on their way. They’re WiFi enabled and unsurprisingly, in the not-so-distant future, they’ll be forcing brands and businesses to change their ways. Again. The fifth of this 6-part Generational Marketing series, highlights how the first...
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