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STORIES speak to your heart
No matter your age, stories capture your heart – they’re a universal language
“The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ‘right-brain’ thinkers.”
~ Daniel Pink, author
Batman Branding for Remarkable NFPs – Part 2: Know What’s at Risk for Your Customers
Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that changed them from bystanders to participants? The second of three articles explains the different ways Batman and Bane evoked the people of Gotham City and how, for your NFP to do the same, you need to ask-and-answer four questions…...
Batman Branding for Remarkable NFPs – Part 1: Rediscovering the WHY of Your Brand
The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his calling. This, the first of three articles, explains how your NFP brand can be remarkable – like Batman – by truly knowing (and owning) your purpose. Batman knows his beginnings. All too well. His alter ego, Bruce Wayne, describes...
Gen C: The Generational Marketing Hybrid
A market-making merger has happened. You didn’t know? In the last of this Generational Marketing series, we go full circle and see how, instead of separating ageist cohorts, the emergence of Generation C binds generations together. Yes, that's the newsflash. M&Ms and chocolate bars have merged – creating a deliciously successful conglomerate. It’s a whole new category. No longer just separate crunchy colours, M&Ms are now bound together, in a block of choc-yumminess. And... you...
Is Your Brand Ready for Gen Z? The iGen is growing and mowing down brands
Move over. The Centennials are on their way. They’re WiFi enabled and unsurprisingly, in the not-so-distant future, they’ll be forcing brands and businesses to change their ways. Again. The fifth of this 6-part Generational Marketing series, highlights how the first cohort of this generation – now a mere 16-20 years old – are already being depicted as difficult to engage, extremely design conscious and have exceptionally high expectations of all brand activities, especially digital. ...
The Millennial Motherlode: Gen Y are the new money-makers
There’s almost an entire lexicon devoted to the Millennial generation However, one word stands out among the mostly negative things said about them: special. The fourth of this 6-part Generational Marketing series explains that despite all their narcissistic baggage, Gen Y will likely prove that word true and in doing so, deliver a motherlode of money to ‘right-fit’ businesses. From the time they were born, Gen Y basked in the focused attention of their Boomer parents. They were told...
Are You Tapping Into the X Factor? Why Generation X are the silent powerhouses
They’re the neglected middle child. You know, the one that gets overlooked for everything. If you’re not one yourself, then there’s probably one next to you… not that you’d notice. Caught between the Baby Boomers and the Millennials, Gen X is renowned for being ignored and neglected. But don’t despair, social research had finally caught up. The third of this 6-part Generational Marketing series, highlights the ways Gen X has influenced the generations before and after them… and what that means...
Back to the Baby Boomers – Why going back in time is still a goldmine
"Does she… or doesn’t she?" In the mid-50s, this legendary Clairol campaign was a breakthrough for the salon industry. It removed the stigma of colouring your hair, bankrolled the era of big business in salon services and catapulted women into the box seat of personal spending. Six decades on, the women of that generation are undoubtedly still your most valuable customers. The second article of this Generational Marketing series explains how the Baby Boomer generation epitomised the word...
