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WORD SWORDS Blog
WORD SWORDS Blog is a collection of resources, articles and essays that explain messaging, voice, tone and content strategies that connect people to you and your brand, through your distinctive POV/perspective.
Messaging & Voice
Copywriting
Content & Strategy
Featured Articles
B Corps Putting Belief, Above Profit
There’s a new sort of caring sharing change-making company, that’s gathering momentum, worldwide. Dedicated to achieving a higher purpose and striving to be the best for, not in the world, the B Corporation movement is working to redefine business success – as...
What does ‘she’ want? Products, service and spaces with an authentic female focus
Every woman’s life is a unique story. Yet her demands overlap, with her soul-sister’s. This final article in a 5-part series on the Power of the Female Economy, explains how women’s shortlist of product wants and needs, isn’t that complicated. It’s an obvious...
Why She Buys the Way She Buys: the female purchasing pattern, looks different to a man’s
Men and women differ. And their buying habits, are no different. Shopping is female. This fourth article in a series on the Power of the Female Economy, explains how women follow a spiral pattern when buying – that moves between logic and emotion. But...
Latest Articles
History, Hallmarks and Habits of Luxury Brands: the iconic markings of great luxury brands
Since time immemorial, our attitude to gold and silver has been inexplicable. Of the 118 elements in the periodic table, both metals are chemically boring and have few special qualities. And yet… for the last 5,000 years they’re the ones we’ve tended to use for...
The Taylor Swift Method of Brand Domination
She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant...
Batman Branding for Remarkable NFPs – Part 3: Evolving Your Brand? Then Build Your Brand Mythos
He’s seventy-eight. And one of the most iconic characters ever created. But it wasn’t by accident. Since his debut in 1939, Batman’s mythos has evolved and transcended his comic book birthplace. He now features across every media platform – print, digital, TV, movies,...
Batman Branding for Remarkable NFPs – Part 2: Know What’s at Risk for Your Customers
Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that...
Batman Branding for Remarkable NFPs – Part 1: Rediscovering the WHY of Your Brand
The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...
Gen C: The Generational Marketing Hybrid
A market-making merger has happened. You didn’t know? In the last of this Generational Marketing series, we go full circle and see how, instead of separating ageist cohorts, the emergence of Generation C binds generations together. Yes, that's the newsflash....
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