The 5-minute minimum viable story

The 5-minute minimum viable story

It’s easy to overcomplicate storytelling.   And that’s a shame because writing a story should be simple. We’ve all done it since childhood.   Everyone can write a story in five minutes. Yes, honestly it’s more than possible. It’s a certainty. I...
Storytelling from scratch: change your own story script

Storytelling from scratch: change your own story script

There are stories everywhere. Big ones… small ones… old ones… new ones… and those yet to happen. Keep your eyes open and you can see them in the most unlikely places…     Every single scratch ticket is a story in itself. Just pay your money and try to win,...
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Understand the seven story building blocks used to create a brand narrative

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