Killing two birds with one stone. Two peas in a pod. Two of a kind. Two-faced. Two-cents-worth. The list goes on and on of idioms about the word two. I constantly have to look up the meaning of mathematical terms for my kids (don’t know why they’re not...
Let’s call out the purple elephant in the room with you. Have courage, go on. You know – the one that’s taking up all that room, over there, on your page. It’s called long sentences. It happens. We all have occasion to feed the elephant at times. For...
The way you write for business needs to change. Pompous is out, plain speaking is in. That’s the long and short of it. I know, some of you may have been writing the same way you were taught at school and university – and it’s worked perfectly well, thank...
When was the last time you read something – say an ad in a magazine, a few pages of a website, a Facebook page or even a billboard – and have been busting to go and do something about it? Hardly ever, probably. Most of you will glance at it, maybe read it and...
The glossy magazines are full of advice on how to slim-down, sex-up and find the secret to a better life. There are also no-pill cures for ailments, you can melt away fat (sounds messy) and anti-age your mind (lobotomy maybe?). Wow. All of this, if you part with a few...
