Reader's View Archives - Page 2 of 6

Feeding your readers: eating your words

Writing is a symphony of ingredients. Once consumed, they should satisfy, nourish and enthrall your reader. But unless the flavours are harmonised, your words won’t feed the soul. So start at the beginning. Writing is all about satisfying readers – the...

Tattoo your message: ink it when it means something

Messaging/Copywriting

Tattooing is a forever kind of thing. It stands the test of time. Once on, never off. Unlike this guy, you can’t keep changing your mind. You shouldn’t do it on a whim, in spite or adoration. Think before you ink. *** Your message should be the...

Pictures are worth a thousand words: 5 ways photos create reactions

Messaging/Copywriting

A few years ago I was sitting with my kids flicking through my husband’s old photo albums. It was memorable because we were all well, giggling. It’s a glorious old sort (the album that is *chuckles*) with white backboards and images – yes, actual 5’ x 7’...

What’s your point of view [POV]?

Messaging/Copywriting, Storywork

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that. But I will ask you if you have a point of view. What do I...

5 ways to polish Aladdin’s Lamp and release your writing genie

Messaging/Copywriting

All great writing requires constant work. None of it and no one, comes by it easily. Consistent tuning is needed to create that ‘magical story moment’ through your words on the page. However, there are steps you can follow to help. The steps...

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