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Gen C: The Generational Marketing Hybrid

Gen C: The Generational Marketing Hybrid

Content + Strategy, Guest Writing

A market-making merger has happened. You didn’t know? In the last of this Generational Marketing series, we go full circle and see how, instead of separating ageist cohorts, the emergence of Generation C binds generations together. Yes, that’s the newsflash....
Is Your Brand Ready for Gen Z? The iGen is growing and mowing down brands

Is Your Brand Ready for Gen Z? The iGen is growing and mowing down brands

Content + Strategy, Guest Writing

Move over. The Centennials are on their way. They’re WiFi enabled and unsurprisingly, in the not-so-distant future, they’ll be forcing brands and businesses to change their ways. Again. The fifth of this 6-part Generational Marketing series, highlights how the first...
The Millennial Motherlode: Gen Y are the new money-makers

The Millennial Motherlode: Gen Y are the new money-makers

Content + Strategy, Guest Writing

There’s almost an entire lexicon devoted to the Millennial generation However, one word stands out among the mostly negative things said about them: special. The fourth of this 6-part Generational Marketing series explains that despite all their narcissistic baggage,...
Are You Tapping Into the X Factor? Why Generation X are the silent powerhouses

Are You Tapping Into the X Factor? Why Generation X are the silent powerhouses

Content + Strategy, Guest Writing

They’re the neglected middle child. You know, the one that gets overlooked for everything. If you’re not one yourself, then there’s probably one next to you… not that you’d notice. Caught between the Baby Boomers and the Millennials, Gen X is renowned for being...
Back to the Baby Boomers: Why going back in time is still a goldmine

Back to the Baby Boomers: Why going back in time is still a goldmine

Content + Strategy, Guest Writing

“Does she… or doesn’t she?” In the mid-50s, this legendary Clairol campaign was a breakthrough for the salon industry. It removed the stigma of colouring your hair, bankrolled the era of big business in salon services and catapulted women into the box seat...
The M&M Method of Marketing – Which generation are you targeting?

The M&M Method of Marketing – Which generation are you targeting?

Content + Strategy, Guest Writing

It’s nothing new… you’ve done it for years. Hmm? You know, separate them into colours, so you can enjoy their similarities. Of course we’re talking M&M’s, those best-selling crunchy coated chocolates that disappear quicker than your waistline expands. But what do...
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