Guesting, Messaging/Copywriting, Storywork, Strategy
Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that...
Guesting, Messaging/Copywriting, Storywork, Strategy
The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...
Guesting, Messaging/Copywriting, Strategy
A market-making merger has happened. You didn’t know? In the last of this Generational Marketing series, we go full circle and see how, instead of separating ageist cohorts, the emergence of Generation C binds generations together. Yes, that’s the...
Guesting, Messaging/Copywriting, Strategy
Move over. The Centennials are on their way. They’re WiFi enabled and unsurprisingly, in the not-so-distant future, they’ll be forcing brands and businesses to change their ways. Again. The fifth of this 6-part Generational Marketing series, highlights how the first...
Guesting, Messaging/Copywriting, Strategy
There’s almost an entire lexicon devoted to the Millennial generation However, one word stands out among the mostly negative things said about them: special. The fourth of this 6-part Generational Marketing series explains that despite all their narcissistic baggage,...
