Commentary Archives - WORD SWORDS

Most designers are failures. They don’t read your copy

Design can make or break a piece of work. In this highly visual, information soaked world, there are almost as many designers as writers. Everyone and anyone can claim to be one. But there are more bad ones than good ones. Translation: most designers are failures....

Who filled my creative well with rocks?

Creativity

Life seems to have got a little out of control. Go-slow lanes have disappeared, there’s no fallow time in the year, fruit and veges are always in season, our homes and lives are never-endingly lit (by the eerie pixel light of small and large screens), our...

When letting go [clients] means more [better things]

Strategy

The one certainty in business today is change. In a landscape that constantly fluxes when it comes to technology, volume and approaches, the majority of business-people would agree on one thing. And that is, that it’s unpredictable. On this thought, of recent...

Are you maker, a user or a destroyer?

Creativity, Storywork

I come from a long line of makers. My Nana knitted like an angel. My Mum is a brilliant crafter – creating magical dolls, clothes and quilts, knitting and sewing her way through her life; a journey that to this day has yet to stop. My Dad was also...

2B or not 2B: should we learn to write?

Messaging/Copywriting

That is the question. Is it an essential skill anymore? (And by write I mean pen-and-paper penmanship; not constructing sentences that then form groups to make paragraphs, who then associate with others to create a piece of writing.) Handwriting is still an...

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