Guesting, Messaging/Copywriting, Storywork, Strategy
Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that...
Messaging/Copywriting, Strategy
It’s easy to make a promise, but very hard to keep it. Worse still, if you continue to overpromise, what started out as a small oversight (in your mind), snowballs out of control and results in an avalanche that can cause devastating damage and loss. But many...