Why YOU need a story: for your personal branding

Why YOU need a story: for your personal branding

Once upon a time, story was banished from business. Then one day, a lone voice in the darkness – by this time now void of story and full of pitches instead – cried out “But people believe stories, not facts.” With this, a brilliant flash of light burst...
Building a brand pyramid

Building a brand pyramid

If the world really is one big “global village” as Marshall McLuhan espoused, then today’s brands and logos must be its common language and symbols.   Brands (and branding) initially began as a means of giving mass-market products a soul. Further developed...
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