Blogging Archives - WORD SWORDS

Batman Branding for Remarkable NFPs – Part 2: Know What’s at Risk for Your Customers

Ghostwriting/Guesting, Messaging/Copywriting, Storywork, Strategy

Heroes and villains. Batman and Bane. On the bell curve of all people, they’re the outliers, the extremes. Which one is your NFP? Most people would say the former… but how were the people of Gotham inspired? Who gave them the right story and reason – the one that...

The 5-minute minimum viable story

Storywork

It’s easy to overcomplicate storytelling. And that’s a shame because writing a story should be simple. We’ve all done it since childhood. Everyone can write a story in five minutes. Yes, honestly it’s more than possible. It’s a certainty. I...

The almost endless macaron guide to types of blog posts

Ghostwriting/Guesting, Messaging/Copywriting

I dribbled. Well, salivated. Actually drooled. But I had nothing witty, sage or tasteful to say. No words at all. I was too busy trying to control my mouth excretions. Frankly, I just couldn’t believe … my tastebuds. Ever since the “Sweet...

The Pasta Lover’s Guide to Blogging

Ghostwriting/Guesting, Messaging/Copywriting

Sometimes there’s nothing more comforting than a big bowl of pasta. There’s no logic to the addiction – it heals, fills and enraptures us with each mouthful. But that’s often the way with food that feeds our soul. What has pasta got to do with blogging?...

Does your website have good guts or is it Frankenstein?

Messaging/Copywriting

Jack The Ripper soaked the back alleys of London with blood, while Sherlock Holmes hunted down the depraved and debouched. Yes it’s true that many dark, twisted tales spawned in the repressed and ultra-conservative society of Victorian England. But there are...

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