Blogging Archives - Page 2 of 9

3 Lessons from a 12 year-old to avoid boring your readers

“I’m bored. I’m SO bored. Today is boring. I miss seeing my friends. There’s nothing interesting to do. Entertain me Mum … ” That was my daughter’s daily monologue for the best part of two-and-a-half weeks. Yes, it was the school holidays....

The Zen of blogging: 10 ways to simplify your struggle for mastery

Ghostwriting/Guesting, Messaging/Copywriting

The path to achieving blog mastery is not straight. Similarly, Zen cannot be explained in words. Much of it must be grasped through intuition, practice and then on to awareness. A Zen master inspires his student to do his best to discover a knowledge he already...

4 little known people who affect your writing

Messaging/Copywriting

People leave scars on you. Some are painful, deep and lasting. Others are less so and polish out over time. My fourth grade teacher left one that’s stayed with me, but thankfully did no lasting damage. Yes, she commented on my writing. Mrs Williamson (AKA the...

Shirtsleeve English: copywriting that rolls down the page

Messaging/Copywriting

Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to persuade, motivate and impassion. It creates a relationship or bond,...

Baking your daily bread: with a promise

Messaging/Copywriting, Storywork

It’s the simple things in life. Walking in the rain, eating fairy bread and crunching autumn leaves under your feet. They’re the things that can make your day and colour your memories. And of course you know that bakery air is #909 on the list of 1000 Awesome...

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