Stories, myths and metaphors in persuasive writing

Stories, myths and metaphors in persuasive writing

Storywork

Since ancient times ideas and values embedded in mythic stories have educated, inspired and motivated listeners. Martin Luther King did not just “..have a dream.” He communicated his dream in words, stories and metaphor. In doing so, he became a mythic...
Digital storytelling

Digital storytelling

Storywork

Stories are valuable, magical and timeless. This is especially the case when educating, inspiring and persuading people. Even in the digital world.   They tap into our subconscious mind and emotions, and they provide mind-food; for people to consider, ruminate...
Symbols and icons

Symbols and icons

Messaging/Copywriting, Storywork

Symbols are the language of the imagination.   Their power lays in the ability to transcend the limitations of reason, communicating directly with the subconscious. Thinking about it, we should hardly be surprised by the power of symbols. You don’t need to be a...
Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

And get tips in your inbox on strategy, story and meaningful messaging. Not too often, though...