Shirtsleeve English: copywriting that rolls down the page
Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to persuade, motivate and impassion. It creates a relationship or bond,...
Baking your daily bread: with a promise
It’s the simple things in life. Walking in the rain, eating fairy bread and crunching autumn leaves under your feet. They’re the things that can make your day and colour your memories. And of course you know that bakery air is #909 on the list of 1000 Awesome...
Butterfly readers: 20 ways to make people read your website
Who reads websites? No one. Not any more. Online reading must be simple because: You inhale information. You rarely swoon or stay. You’re either a seeker or skimmer. You flit about like a butterfly. You momentarily rest and move on. You’ve spied another pretty...
