Story mapping Archives

Transmedia storytelling: creating worlds where you’re in the story

Once upon a time … We’ve been storytellers for centuries. Through story we’ve learnt, taught and understood. Our lives have been enriched, enhanced and enlarged by the stories we’ve told, heard and shared. But what if you could become directly involved in the...

The storytelling method of persuasive writing

Messaging/Copywriting, Storywork

Remember curling up in a quiet corner – or better still in bed – in wrapt anticipation of story time? When the magic and simplicity of a storyteller’s voice carried you away to faraway lands, made printed pictures real and unlocked entire new worlds?...

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