Foes Archives - Page 2 of 2

Who is the hero in your [writing] tale?

Force isn’t related to size; it’s what’s inside you that divines your destiny. Will you risk or sacrifice everything to accomplish feats of honour, courage or nobility? That’s a hero. We all love heroes. We all need heroes. They inspire us, support us and...

Does your service live up to your copy promise?

Messaging/Copywriting, Strategy

It’s easy to make a promise, but very hard to keep it. Worse still, if you continue to overpromise, what started out as a small oversight (in your mind), snowballs out of control and results in an avalanche that can cause devastating damage and loss. But many...

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