Messaging/Copywriting, Storywork
Before there was science and the written word, the world was described through story. As a result, indigenous traditions the world over encoded their teachings in story form. The storytellers were the keepers of the history of the people. They were guarded at...
Messaging/Copywriting, Storywork
You don’t need to know where you’re going, to start. And all good writing starts with less than good first attempts. That’s the way of writing. You just need to start somewhere. And by getting something – almost anything – down on paper (or pixel) the hardest...
Creativity, Messaging/Copywriting
Design can make or break a piece of work. In this highly visual, information soaked world, there are almost as many designers as writers. Everyone and anyone can claim to be one. But there are more bad ones than good ones. Translation: most designers are failures....
