Emotional triggers Archives - Page 3 of 3

10 never-fail steps to powerful business writing

The rise in power of the digital world has both blessed and cursed communications. Now that written communication is so much easier and faster, increasingly people everywhere are writing both screen and paper-based communication themselves. This can be a...

Symbols and icons

Messaging/Copywriting, Storywork

Symbols are the language of the imagination. Their power lays in the ability to transcend the limitations of reason, communicating directly with the subconscious. Thinking about it, we should hardly be surprised by the power of symbols. You don’t need to be a...

The storytelling method of persuasive writing

Messaging/Copywriting, Storywork

Remember curling up in a quiet corner – or better still in bed – in wrapt anticipation of story time? When the magic and simplicity of a storyteller’s voice carried you away to faraway lands, made printed pictures real and unlocked entire new worlds?...

3 key emotions for persuasive writing

Messaging/Copywriting

When planning your copy or persuasive writing, it’s imperative that you always look at it from the reader’s view. Persuasive writing is not just about words. No writing is. It’s about communicating, and all that it involves. Communicating involves emotions. You...

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