Messaging/Copywriting Archives - Page 6 of 15

Baking your daily bread: with a promise

It’s the simple things in life. Walking in the rain, eating fairy bread and crunching autumn leaves under your feet. They’re the things that can make your day and colour your memories. And of course you know that bakery air is #909 on the list of 1000 Awesome...

5 snap decisions made before deleting emails

Messaging/Copywriting

[SEND]. It’s gone. Work done. But hang on, will it make it through or die on the frontline? Think about it. How do you determine what emails you’ll read … or delete? Most of you at least check the sender’s name and the subject line. If they don’t connect or...

Story time can be short, sharp and dangerous

Messaging/Copywriting, Storywork

Ernest Hemingway was famous for his short, terse and minimalist style of writing. He got straight to the point. This is best demonstrated by his famous six word story. For those of you who are unfamiliar with it, here’s the quick the potted version:...

Butterfly readers: 20 ways to make people read your website

Messaging/Copywriting

Who reads websites? No one. Not any more. Online reading must be simple because: You inhale information. You rarely swoon or stay. You’re either a seeker or skimmer. You flit about like a butterfly. You momentarily rest and move on. You’ve spied another pretty...

How zombie blogs are killing yours

Ghostwriting/Guesting, Messaging/Copywriting

You’d think some ideas would have died by now, but they still live on in the minds of many. They’re undead ideas. The ones that just won’t die. They keep coming back again and again and again. And the grave they keep climbing out of is a zombie blog … so...

Breadcrumb copywriting: leading your reader

Messaging/Copywriting

Breadcrumbing is a technique often used in writing novels. Hansel and Gretel used it on their way to the witch’s gingerbread house. It also works well for schnitzel. Although both the gingerbread house and schnitzel are of Germanic heritage, breadcrumbs are a...

« Older Entries

Next Entries »

Want the 'Create Compelling Brand Narratives' EBook?

Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

And get tips in your inbox on strategy, story and meaningful messaging. Not too often, though...