What is persuasive writing?

What is persuasive writing?

It’s writing to sell.   I know, I know ….. many of you now think that as a writer I’ve just sworn, committed a mortal sin or both. You may think that persuasion and selling have nothing to do with one another – that they are diametrically opposed. One is gentle,...
Sentences rally to make a paragraph

Sentences rally to make a paragraph

A paragraph is a meaningful, purposeful gathering of sentences.     They are placed together in the order that you need to make – persuade, explore, sell, substantiate – a point. Regardless of the audience – fiction, descriptive, argumentative, expository,...
Master the sentence

Master the sentence

To write well is to make your sentences well.     Fundamentally whatever you want to write, it’s sentences that you’re going to need to master. If you think of writing as a continual movement between the big picture and the small; then each sentence is the...
Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing