The minimalist guide to sentences: 20 words or less
Let’s call out the purple elephant in the room with you. Have courage, go on. You know – the one that’s taking up all that room, over there, on your page. It’s called long sentences. It happens. We all have occasion to feed the elephant at times. For...
Most designers are failures. They don’t read your copy
Design can make or break a piece of work. In this highly visual, information soaked world, there are almost as many designers as writers. Everyone and anyone can claim to be one. But there are more bad ones than good ones. Translation: most designers are failures....
Slimmer, sexier writing: when and how you want it
The glossy magazines are full of advice on how to slim-down, sex-up and find the secret to a better life. There are also no-pill cures for ailments, you can melt away fat (sounds messy) and anti-age your mind (lobotomy maybe?). Wow. All of this, if you part with a few...
