People leave scars on you. Some are painful, deep and lasting. Others are less so and polish out over time. My fourth grade teacher left one that’s stayed with me, but thankfully did no lasting damage. Yes, she commented on my writing. Mrs Williamson (AKA the...
Writing is a symphony of ingredients. Once consumed, they should satisfy, nourish and enthrall your reader. But unless the flavours are harmonised, your words won’t feed the soul. So start at the beginning. Writing is all about satisfying readers – the...
Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to persuade, motivate and impassion. It creates a relationship or bond,...
Who reads websites? No one. Not any more. Online reading must be simple because: You inhale information. You rarely swoon or stay. You’re either a seeker or skimmer. You flit about like a butterfly. You momentarily rest and move on. You’ve spied another pretty...
Breadcrumbing is a technique often used in writing novels. Hansel and Gretel used it on their way to the witch’s gingerbread house. It also works well for schnitzel. Although both the gingerbread house and schnitzel are of Germanic heritage, breadcrumbs are a...
