4 little known people who affect your writing

4 little known people who affect your writing

Messaging/Copywriting

People leave scars on you. Some are painful, deep and lasting. Others are less so and polish out over time.   My fourth grade teacher left one that’s stayed with me, but thankfully did no lasting damage. Yes, she commented on my writing. Mrs Williamson (AKA the...
Let it rest before you cut

Let it rest before you cut

Messaging/Copywriting

This week I tortured my husband, son and daughter. For 24hours. My alter-ego TDG – the domestic goddess – possessed me and I became a ruthless, territorial creature.   Even after they begged me repeatedly – each with their own heart-string tugging appeal –...
Feeding your readers: eating your words

Feeding your readers: eating your words

Messaging/Copywriting

Writing is a symphony of ingredients. Once consumed, they should satisfy, nourish and enthrall your reader. But unless the flavours are harmonised, your words won’t feed the soul.   So start at the beginning. Writing is all about satisfying readers – the...
5 snap decisions made before deleting emails

5 snap decisions made before deleting emails

Messaging/Copywriting

[SEND]. It’s gone. Work done. But hang on, will it make it through or die on the frontline?   Think about it. How do you determine what emails you’ll read … or delete? Most of you at least check the sender’s name and the subject line. If they don’t connect or...
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